Shop Vac, Moving Beyond Kinetic Type.

For the most part, kinetic type animations leave me cold these days. They have been over done and for the most part, they aren’t that inventive and can be achieved by tweaking a few After Effects presets timed to the audio track. This video however is different. The type has variety, there are design elements, and additional animation. In other words,  The designer/motionographer pushed it, and the end result is really that much better.