Jullian Ablaza

Woodland Park Zoo Gets Crushed.

Here’s a little Tuesday inspiration. Toronto studio Crush via creative agency Wong, Doody, Crandall, Wiener, Seattle have created a really nice animated spot for the Woodland Park Zoo.

Designer Jullian Ablaza and children’s book illustrator Ashley Barron created the stylized look of the animals. Once the animals were created, Ablaza designed the simple environments to compliment the animals as the film flowed from scene to scene. The animation was built by senior designer and animator Yoho Hang Yue in a single After Effects project helping to keep everything streamlined and reduce costs.  The result is beautiful, fun, and entertaining.

“We wanted a very tactile feel, which we would have done in camera if the budget and timeline allowed,” said Gary Thomas, Creative Director, Crush. “The end result was very close to that and allowed for a lot of flexibility. The creative team at Wong, Doody, Crandall, Wiener were a dream to work with. They were totally on the same page and brought great insight to the work. We are incredibly pleased with the final result.”