There are animated GIF’s and then there are animated GIF’s. Since the birth of, and the rebirth of the animated GIF most fall into one of two categories; poor quality looping images that jump as they start over, or really well done masquerading under the name Cinemagraph. Then there are those like the ones below done by the very talented Justin Mezzell. There is a fresh unique approach to these. Simple in style and execution, with just enough detail. They really don’t look like the animated GIF files you are used to seeing. The clean crisp design combined with a fresh color pallet, and seamless loops are absolutely mesmerizing, which is not surprising when you look at his other work.