Keep It Simple

Getting It Right, With Responsive Design.

I am a firm believer in “Keep it Simple”, and “Less is More” when it comes to design. Especially interactive design.  In today’s world the average window to engage a mobile visitor to your web site is less than five seconds. If you consider that more than ten cents out of every dollar spent online, now happens through a mobile device, it is your best interest to make every one of those seconds count.

A key to capturing and holding a visitor on your site lies in using responsive design that scales across all devices and operating systems. With the marketplace shifting more and more to a post desktop world you need to be able to effectively reach your target audience on their smart phone, tablet, laptop, and even their TV. because of this, making sure your web site is designed to meet their ever-evolving needs is critical.

Responsive design allows you to  keep the features visitors want, and effectively remove the things they don’t. In todays ever-changing interactive world there is no room  clunky graphics, confusing navigation, or pages locked into desktop-only resolutions. Today’s users want their Internet lean, clean, and sized for whatever screen they are looking at.

The reward for making more out of less is substantial. With more than 2.1 billion mobile broadband subscribers ( A number that is growing exponentially ) as potential visitors, customers, content readers, brand advocates, social connectors, influencers, etc. working with an economy of expression and maximum interactivity are critical. The best design may just be the one boasting the greatest interactivity and the fewest visible designer touches.

The infographic below shows off some of the best principles and practices for developing smart responsive designs for your interactive projects.

Responsive Infographic

Keep It Simple. “Adobe CMO Explainer” from VeracityColab.

I’m a believer in the “Keep It Simple” school of design. Things don’t have to be overly complicated, or visually overwhelming to work. Attention to details and simple clean art usually beat big effects, and complex movements when trying to tell a story in a short amount of time. Case in point, Adobe CMO Explainer by .

This animated short features simple clean illustrations, combined with a limited color pallet and a simple voice over. The attention to detail in easing elements as they animate, combined with a light playful visual narrative help sell this. It’s simple, and clean, and it works. I love the look, design elements, and the timing of the animation as the red ball moves through the screens.