IDEO’s Vision For the Future of Books.

IDEO is a truly brilliant company. They have that enlightened ability to take something, re-examine it, and find ways to improve upon it. Ways of improvement that you didn’t even know you needed or wanted, but once you have seen their idea you can’t wait for it to become a reality. In this video clip IDEO looks at the future of books and takes it well beyond the current digital book experience. All three examples shown in the video clip are exciting on different levels, and I could see using all of them on a daily basis.

“Meet Nelson, Coupland, and Alice — the faces of tomorrow’s book. Watch global design and innovation consultancy IDEO’s vision for the future of the book. What new experiences might be created by linking diverse discussions, what additional value could be created by connected readers to one another, and what innovative ways we might use to tell our favorite stories and build community around books?”