Here’s a little something to start your week off with. Three animated shorts for Pearson English Learning, illustrated by the very talented Lilian Darmono and animated by Abel Reverter and Alasdair Willson from Territory. The illustrative style combined with fluid animation help take a fairly boring topic, and make it a visual treat. While I watched all of these with the volume on, I also went back and watched them with the volume off, scrubbing through the video to take in the subtle nuances that Reverter and Wilson created.
Rosseta Stone has just launched a brand new campaign targeting millenial’s, “Create a Smaller World“, is a omni channel advertising campaign encouraging millennials to learn a new language using foreign language giant’s online software. Developed by Energy BBDO every portion of the campaign is tied together linked back to a media rich website that features of short films focusing on how learning a new language can help people form connections with others. The four part online series was developed in partnership with VICE and were directed by Young Replicant from Pulse Films. The full campaign, includes TV, radio, print, digital marketing and social media.