The infographic below is from the UK printing company Oomph that shows you the correct pronunciation of 30 famous brand names that most people get wrong. Everyone should read and memorize the correct way to pronounce these brands, so the next time you hear someone say it wrong, you can correct them. Because everyone wants to be corrected by a stranger. Especially when that stranger is correcting you on how to pronounce brands like Givenchy, Louis Vuitton, and IKEA. The good news is I now know how to pronounce Miele, so when I go to Nebraska Furniture mart to buy a new dishwasher I won’t sound like a complete fool.
OK if this tech works as shown in the video it’s pretty amazing. There is no word on pricing or a launch date, just summer of 2016. It’s a pretty interesting concept, although I’m not sure why they don’t have a smartphone app to launch at the same time as this. An app just makes so much sense since the dictionary could update in the background, and the translation algorithms could be updated as well. Plus people always have their phone with them, and this is one more thing you have to carry. None the less, the translations shown in the video seem pretty remarkable, and apparently more accurate than any translation app I have on my iPhone. As for the marketing, the video is just bizarre and even though it has been seen by over a million people, ili has been forced to post an update that makes me question it. If everyone in the video is an actor and an actress it makes me think the whole thing was scripted and rehearsed, which sort of invalidates the results. Hmmmm I guess we will just have to wait and see.
As the world moves forward, language changes over time.Some languages are lost forever, or fade into obscurity only to have accurate translations go with them. Such is the case with the original teachings of Buddha which are carved into wooden planks in an original dialect of the Tibetan language. The animation below from Giant Ant is a visual feast promoting the 84,000 project which is tackling the enormous task of translating 95% of Buddhist texts that have never been translated into modern languages. The animation is a flowing visual treat of rich colors and shapes that morph into the symbolizes the teachings of the Buddhist faith. This combined with a soothing narrative by Russell Brand, and a simple call to action make this a winner.