Intel has always done a really solid job of promoting their brand and products. Intel is also a company that is heavily invested in digital convergence marketing tools, tying physical and digital spaces together quite well. One of their latest campaigns is “Push” an old school arcade game tied to a social media campaign, attached to a game where the grand prize is a new Ultrabook.
It’s a fairly simple concept. You connect with Facebook or Twitter and get in line. When your turn comes up, your name in 3D block letters is pulled by a robotic arm and placed on the table. Then those letters are pushed forward in the stack. If your name is the one to push it off stage, you win. The game plays out in real-time, streamed to the web.
When you have a piece of computer hardware where the design is as simple and elegant as the iPad, the last thing you want is an ugly stand to hold it. You want something as simple and elegant as the tablet itself. Something that blends in, or fades away.
Desktop Chair by Moku Woodware does just that. The stand is a simple piece of bent hand made basswood that cradles your device at a slight angle in both portrait and landscape mode. When in use, the only visible portion of the stand is the bottom lip that is about the same height as tablets bezel. The simple shape is wide enough to support up to a virtually all tablets and laptops with a thickness of 1.2 inches. The interior features a non slip base for added protection.