Public Art can be a hit or miss endeavor. More often than not it misses the mark for one reason or another, be it budgets, design by committee, to many cooks in the kitchen, what ever. Occasionally though it ends up being pretty impressive and true to the need of the commissioning group and the artists themselves.
Recently Los Angeles International Airport installed a series of large-scale, permanent public multimedia installations in the Tom Bradley terminal. The works were designed to enhance the spacial experience of travelers by bringing the architecture to life through the media features of the installations. Designed by Moment Factory the 16 unique responsive digital artworks are built to react to passenger movements with audio, video, sound effects and music being served up real-time in the space. I can’t wait until I fly in or out of LAX again so I can see these in person.
I love to travel, but I hate being stuck in the airport waiting for a flight. I think it’s because most airport terminals feel dirty, transient, uncomfortable, and uninviting. It is the nature of a space that has so many people pass through it on a daily basis. LAX depending on where you are, can be horrid, or great. The Bradley International terminal is a space that for the most part isn’t that bad, and now thanks to Digital Kitchen might be much better. The video below showcases the amazing work Digital Kitchen created, blending Story, Sculpture, and Brand into an inviting and evocative experience.
“For the epic digital landscape in LAX’s new Bradley International Terminal, we created engaging content at the intersection of sculpture, story and brand.”