Lee Jeans

Wrangler Jeans, Smashed, Crashed, Burned, and Blown Up.

I haven’t worn Wrangler jeans since I was a kid. I don’t have anything against them, I just don’t wear them. Most people here in America don’t. At least the people I know and hang out with. One thing I have always been amazed by, is how popular the brand is in Europe. Seriously, every time I have been to Europe I see a ton of people wearing Wrangler and Lee Jeans. Maybe it has something to do with the perception that these brands are tough, or represent the iconic western culture that is associated with America. I don’t know, it could be, then again maybe the Europeans are just cooler than the rest of us and are on to something.

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A new campaign for Wrangler Europe has just launched. The campaign entitled “Stunt” features images of real life stunt people jumping through windows, setting themselves on fire, falling tumbling, rolling and doing all sorts of adrenaline fueled craziness. Shot by Cass Bird and her crew in “New York”, Paramount Studios, Los Angeles, the campaign features a solid print group, plus an interactive website titled “We Are Animals” that will reveal video footage and behind the scenes shots of what took place during the photo shoot. Both the print campaign and the integrated web campaign work really well, highlighting the Wrangler brand, and reinforcing the toughness associated with the iconic American brand. The behind the scenes video below shows some really amazing video of how they set this up and shot it.