I came across New York Writes Itself this afternoon while waiting for a number of video renders to finish up. Designed and developed by Leo Burnett, New York, the website invites the citizens of New York city to participate with creative writing, music, art, and film by collecting their stories. The trailer below is nice, but the actual pieces written and left on the website are outstanding.
Like all things these days, the site is hooked into all the social media outlets helping to extend its reach and allowing you to spread the stories encased there far beyond their point of origin. If you get a chance, check it out.