Lettering

Herb Lubalin: Typographer

Well here is one more book to add to the design library list for the studio. Unit Editions has released a new book on design master Herb Lubalin with a focus on typography. If you don’t know who Lubalin was, or if you aren’t sure of what he is most famous for in terms of type, he designed Avant Garde Gothic, Serif Gothic and Lubalin Graph. Now before you bash Avant Garde, understand that when used correctly it has a precision, and coolness that exudes modern. The issue is, like so many typefaces that became a casualty of the desktop publishing boom of the late 80’s, it was over used, and used badly by so many designers. When used right, without every ligature thrown in, Avant Garde Gothic is a well tooled typeface with refined geometry and clarity.

1_HERB_LUBALIN_TYPOGRAPHER_COVER_full product_optimised2 2_HERB_LUBALIN_TYPOGRAPHER_BACL_COVER_full product_optimised2 HERB_LUABLIN_TYPOGRAPHER_WEBSITE_BANNER_page header_optimised2 HERB_LUBALIN_TYPOGRAPHER_1_full product_optimised2 HERB_LUBALIN_TYPOGRAPHER_2_full product_optimised2 HERB_LUBALIN_TYPOGRAPHER_3_full product_optimised2 HERB_LUBALIN_TYPOGRAPHER_4_full product_optimised2 HERB_LUBALIN_TYPOGRAPHER_5_full product_optimised2 HERB_LUBALIN_TYPOGRAPHER_6_full product_optimised2 HERB_LUBALIN_TYPOGRAPHER_7_full product_optimised2 HERB_LUBALIN_TYPOGRAPHER_8_full product_optimised2

 

“Herb Lubalin claimed not to be a great typographer. ‘In fact,’ he said, ‘I’m terrible, because I don’t follow the rules.’ This new book proves the opposite. On every page it features Lubalin’s typographic genius (logos, layouts, lettering and typefaces), and places him at the forefront of 20th century typographic innovation. 

Herb Lubalin is, by today’s standards, a typographic master. Everything he did – working in collaboration with some of the giants of lettering and type – had the sparkle of genius. 

He even had names for what he did: he described it as ‘graphic expressionism’ or ‘conceptual typography’. Using his ability to adapt, merge and create new typographic forms, he was able to enhance and amplify meaning in ways that hadn’t been seen before. 

Having published two books celebrating the genius of Herb Lubalin as a graphic designer working in many spheres, this new volume concentrates solely on Lubalin’s typography.

It comes with new texts, new design, new photography, and lots of previously unpublished material – and with a price tag that makes it accessible to a wide audience.”

Put Your Type in Motion.

Here is a little Friday afternoon time waster for you. A series of animated typographic treatments from Starov Evgeniy a student in St. Petersburg Russia. That’s right this is student work. This is a testament to how far we have come in the field of graphic design in the last 20 years. I couldn’t imagine creating 12 of these when I was in art school. It would have taken me an entire semester to illustrate and film a single one. Awesome work Starov.

Type1

Type2

Type3

Type4

Type5

Type6

Type7

Type8

Type9

Type10

Type11

Type12

Every Issue of U&lc for Free.

When I first started my career in graphic design, inspiration came in the form of printed material to the mail box. Digital design was for the most part a foreign concept. Almost all work was done the old fashioned way, analog, and the internet wasn’t available. I used to wait anxiously for the next issue of Upper and Lower Case magazine to arrive so I could check out the latest trends in typography, graphic design, and get industry news. It was a go to source for many years, and probably still would be if it still existed. The articles were always interesting to read and the publication felt and read like a newspaper.

“U&lc will provide a panoramic window, a showcase for the world of graphic arts – a clearing house for the international exchange of ideas and information.”

U&lc began publishing in 1974 and for 26 years it was a faithful source of information and inspiration for it’s readers. Each issue was 25 to 30 pages in length, printed in black and white, tabloid size, and except for a few times, hit it hit your mailbox with complete regularity. Now thanks to fonts.com, every back issue will be made available in PDF format. All 26 years worth.

Every month fonts.com will publish an entire years worth of U&lc, and it will be available for download via the fonts.com blog. Now, with that said, be warned the files are a bit big. Not unmanageable, but large. Around 85 megabytes in size. fonts.com also says the files aren’t perfect, since they were created from scans of original materials. Some of the pages are sometimes faded, cracked or torn. There are over 9000 scanned pages for you to go through if you so desire. I plan to go get as many of these as I can. It was a timeless source of inspiration and information back in the day, and still will be.