When you hear the name “Dyson” the first thing that pops into your head is vacuum cleaners. Over the years Dyson has done an amazing job of advertising and marketing their vacuums and it has paid off for them. When I hear the name “Dyson” I think of the design. Industrial design and technology to be specific. Why? Because Dyson has always done a really great job of producing not only very functional products, but beautifully designed products as well.
They are a company that truly understands how form and function do go hand in hand, much the same way Apple does. Because of this, you end up paying a premium price for something that products from other manufacturers do with equal performance, but maybe not with the same quality of design and materials that Dyson offers.
Case in point the Dyson Lightcycle Morph, a new floor and task lamp from Dyson that looks at what lighting does, and how it affects mood.
the Dyson Lightcycle Morph employs local daylight tracking to offer customized solutions that mimic natural light. The lamps are connected to the Dyson Link App, allowing for full adjustability depending on the user’s task, age, mood, and local daylight.
“Task” for focused light, “Indirect” for less intense situations, “Feature” for dramatic lighting and “Ambient” for a warm glow that is designed to mimic candle light. These are the four general light settings the lamp offers. It also offers pre-set modes called “Study,” “Relax,” “Precision,” “Boost,” “Wake-Up,” “Sleep,” and “Away.” Users are able to save up to 20 custom light settings that can be controlled by a dimmer and
color temperature selection feature.
Here’s the kicker though. The lamps cost $650.00 and $850.00 respectively. So what do you get for that? Well, the LEDs are supposed to last 60 years, which if you amortize the cost over that length of time actually is an OK value. (provided the rest of the lamp lasts that long). You also get a lamp that is made from high-quality materials, with a built-in motion sensor to help save energy, integrated USD charging built into the base, and intelligent touch-activated slide controls.
“With the Dyson Lightcycle Morph, our aim was to challenge the fundamental conventions of contemporary artificial lighting and find a solution. So we developed a light that tracks natural daylight and intelligently transforms for different uses – providing the right light, at the right time, precisely where it’s needed,”Jake Dyson, Chief Engineer.
It’s also a beautiful object in its own right. Thoughtfully designed by the Dyson team, and while that might not factor into a lot of people buying decisions, it will have an appeal for that audience that loves good design. There are truckloads of LED lamps available on the market, but in my opinion, this shows where Dyson’s design thinking extends beyond simply creating a nice looking LED task lamp.
One thing that most people don’t think about are things like packaging and assembly. How they are an integral part of the design process and the end-user experience. The video below shows how Dyson tackled this. Both the packaging and lamp assembly are done well. The packaging not only holds the parts, but it functions as an assembly stand for the base on the task lamp. (this isn’t the case on the floor lamp and in the video, the woman assembling her $850.00 is rolling it around on the floor. I think I would have put down a cloth to prevent scratches) The lamp goes together quickly and is on and ready to explore in minutes. There is some waste in the floor lamp packaging, but that’s to be expected since the vertical shaft is almost 48 inches in length. Overall Dyson did a pretty good job with this though.
“Artificial light is still a relatively new concept for humans. If you were to shrink evolution into 24 hours, artificial light would only have existed for around seven seconds.” Because of this, human circadian rhythms are still mostly in sync with the natural rising and setting of the sun. Lightcycle Morph’s adaptability moves beyond artificial light’s typical limitations to create a more realistic and personalized lighting environment for users.Jake Dyson, Chief Engineer.
Will I be purchasing either of these lamps from Dyson? No, I won’t. I don’t have any need for either of them at this time. That doesn’t mean I can’t admire what went into the design and construction of the Dyson Lightcycle Morph. It really is a well thought out piece of industrial design that I bet quite a few people will pick up for their home or office.