Struck by Lightning a Jägermeister Documentary.

I’m going to say this up front, I think this ad is pure bullshit. I’m saying this for a number of reasons. First off it promotes something extremely dangerous, second I think it’s fake, third I guarantee some jackass is going to try and reproduce this and end up dead.

From a video production perspective its a really nice piece of film work. It has a great look, nice editing, and the story line is solid. But what the hell was Jägermeister thinking when they produced this? Yes it will probably go viral. Yes their name is on the end of it. No it has nothing to do with their product or brand, and more over it promotes something totally stupid and dangerous.

Wait a sec… totally stupid and dangerous… I guess that does work with their target audience.