Just because you added brand development, branding, brand creation, brand management, to your skills section of LinkedIn doesn’t mean you do. You might have helped a team, attended a few meetings, or been lightly involved in some brand initiative but being an expert at branding is a very complex skill, because branding in an extremely complex thing.
For his thesis project at the University of Applied Sciences Potsdam, motion and graphic designer Henning Herholz has created a six-minute essay that is a thorough and well executed overview of what branding is. He makes a very thoughtful point on why motion design is such a powerful tool in making a brand successful. Even if you think you are an expert on branding, this is worth watching because of the way it explains things in a clear concise way. After you finish the six minute short, you can feel better about your LinkedIn skills claims about branding.
Once again Erik Qualman has posted an animated infographic about the power of Social media. While many of the stats remain the same as last years, one factoid jumped out at me. The Ford Escape Facebook launch generated more traffic than the Super Bowl TV ad. Love it, or hate it you can’t escape the impact that Social Media is having on the world of marketing and advertising.
A friend of mine sent me a link to “Labbler” this morning raving about the clean easy to use UI design, and I have to admit it looks really nice. The thing is I don’t want to sign up to experience the whole Labbler site, so I’m not really sure how well it works.
According to the designers website, “Labbler is a music business community connecting Artists, Labels, Venues, Booking Agencies, Promoters and Fans. With Labbler you can create multiple pages for one account – e.g. pages of your Artists, Label and Booking agency. You can upload, search and share Artists, Music, Charts, Photos, Events, News and more. And there are many other features about to launch.”
Sounds good to me. If I were involved in the music business I’d sign up. The screen shots below give a pretty solid idea of how it works, and what the feature set is. From the look of the still images, this kind of feels like a mash up between LinkedIn, Pinterest, and Facebook, or what Myspace could have been if they had kept to their original band/music based roots.
When it comes to Social Media campaigns, LinkedIn is not the first thing that comes to mind. It’s not that LinkedIn hasn’t done any directed campaigns before, they just don’t do them as often as Facebook for instance.
LinkedIn has launched a global campaign with Fujitsu, titled “Profile Pitch“, where users connect with the campaign site via the LinkedIn API. LinkedIn’s Profile Pitch puts you, your resume, and experience against other LinkedIn members around world. Based on a series of scores based from your qualifications, network and experience you compete to win a new laptop or tablet computer.
The integrated campaign features a presence on LinkedIn as well as its own website, and YouTube videos.
If you keep up with social media stats, or if you are actively involved with it, none of this information is really new. The animated infographic from “Video Infographics” is nice though, and the data presented reinforces the power and impact Social Media sites have had on the world in the last 5 years.
Last year LinkedIn launched it’s developer network with a new LinkedIn API. I haven’t really seen any advertisers take advantage of the API yet, the same way that they have with other social networking platforms like Facebook. Recently though Achtung developed a new LinkedIn based campaign for the 2011 Volkswagen Passat in the Netherlands. The campaign is based on the idea that the new Passat is as full of features, as your LinkedIn profile is full of information.
The campaign is called “LinkedUit” (LinkedOut) and gives anyone who challenges a friend on LinkedIn to the competition a chance to win a brand new Volkswagen Passat. The objective is simple, all you have to do is have the strongest LinkedIn profile in Holland. Once you connect with the site here, it challenges a chosen connection on education, experience, recommendations and connections to award the LinkedIn victor, and the LinkedOut loser.
There are a couple of things that benefit everyone involved in the game. In order to win the participants need to be more involved with LinkedIn and beef up their profiles. Which stimulates LinkedIn usage, and that is a plus for them. At the same time Volkswagen gains access to a large database of potential customers on a world wide scale, a plus for VW. Playing off of the competitive nature of most people VW and LinkedIn have created a simple viral game that encourages participation that benefits all parties involved.
I’m curious to see how many people actually take that first step and challenge a coworker. I am also curious to see how many of the people that lose, go back and try to beef up the profiles to win a challenge in the future. With buy in and support from LinkedIn, getting these kinds of numbers at the end of the campaign would be easy, and it would make for a great case study on the effectiveness of LinkedIn’s API, and the power of this kind of advertising.