LinkedIn

So You Think You Know What Brings a Brand to Life?

Just because you added brand development, branding, brand creation, brand management, to your skills section of LinkedIn doesn’t mean you do. You might have helped a team, attended a few meetings, or been lightly involved in some brand initiative  but being an expert at branding is a very complex skill, because branding in an extremely complex thing.

For his thesis project at the University of Applied Sciences Potsdam, motion and graphic designer Henning Herholz has created a six-minute essay that is a thorough and well executed overview of what branding is. He makes a very thoughtful point on why motion design is such a powerful tool in making a brand successful. Even if you think you are an expert on branding, this is worth watching because of the way it explains things in a clear concise way. After you finish the six minute short, you can feel better about your LinkedIn skills claims about branding.

The State of Social Media, 2013.

Once again Erik Qualman has posted an animated infographic about the power of Social media. While many of the stats remain the same as last years, one factoid jumped out at me. The Ford Escape Facebook launch generated more traffic than the Super Bowl TV ad. Love it, or hate it you can’t escape the impact that Social Media is having on the world of marketing and advertising.

Labbler, Professional Social Networking for the Music Industry.

A friend of mine sent me a link to “Labbler” this morning raving about the clean easy to use UI design, and I have to admit it looks really nice. The thing is I don’t want to sign up to experience the whole Labbler site, so I’m not really sure how well it works.

According to the designers website, “Labbler is a music business community connecting Artists, Labels, Venues, Booking Agencies, Promoters and Fans. With Labbler you can create multiple pages for one account – e.g. pages of your Artists, Label and Booking agency. You can upload, search and share Artists, Music, Charts, Photos, Events, News and more. And there are many other features about to launch.”

Sounds good to me. If I were involved in the music business I’d sign up. The screen shots below give a pretty solid idea of how it works, and what the feature set is. From the look of the still images, this kind of feels like a mash up between LinkedIn, Pinterest, and Facebook, or what Myspace could have been if they had kept to their original band/music based roots.

LinkedIn’s Global Profile Pitch.

When it comes to Social Media campaigns, LinkedIn is not the first thing that comes to mind. It’s not that LinkedIn hasn’t done any directed campaigns before, they just don’t do them as often as Facebook for instance.

LinkedIn has launched a global campaign with Fujitsu, titled “Profile Pitch“, where users connect with the campaign site via the LinkedIn API. LinkedIn’s Profile Pitch puts you, your resume, and experience against other LinkedIn members around world. Based on a series of scores based from your qualifications, network and experience you compete to win a new laptop or tablet computer.

The integrated campaign features a presence on LinkedIn as well as its own website, and YouTube videos.