London

Paper Rainbows. The GF Smith Show Space.

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One more reason to take a trip to London in 2017. World renowned paper manufacturer GF Smith has opened “Show Space” in London, which along with being a store front, features a gallery that is filled with an installation of colorful paper rolls. Housed across two floors in a building just off Oxford Street, the multipurpose GF Smith Paper Show Space will provide a place to meet consultants, act as an event and exhibition venue, and offer an immersive insight into the company’s products and history.

The concept and creative direction for the 13,000 square foot space was developed by creative partner Made Thought, and designed in collaboration with architects d-raw. The concept is to showcase paper and keep it center stage, with a dark gray palette matched to one of the most popular Colorplan shades, and designed to provide the perfect backdrop for the visual and textural subtleties of GF Smith paper. At the heart of the GF Smith Paper Show Space, a 45-foot wall that presents every paper GF Smith has created or discovered, spanning every shade in the Colorplan range including some of the most precious, and technologically advanced unique papers from around the world.

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Kaplan Recommends “8 Great Things to do in London”.

The video below is the animated teaser for Kaplan International English integrated campaign I Love London. Created by Al Boardman and following on the heels of the awesome animated New York city guide, Kaplan asked more than 500 of their students what they thought the perfect day in London would be. Taking all the information they received they distilled it down to the 8 top choices for the city which Boardman then animated. The animation directs the viewer to the I Love London page where others are encouraged to post and share their dream day London, as well as see a brief synopsis about each of Kaplan’s top 8 picks. Hat tip to Boardman for creating such a fun, fresh, and cheerful animated piece.

The Endless Romance of the Pembrokeshire Coast.

I think I need to go on vacation. I have been on a vintage travel poster kick lately, and I think that I am secretly wanting to go on an extended summer vacation. While cruising through online pages of research I came across another series of travel posters that harken back to the classic posters of the 1930’s and 40’s. Produced by London based design agency Hatched for Pembrokeshire coast national park, the campaign was a finalist for two CIM Awards and with good reason.

Working with a color pallet that subtly changes across the poster range, the campaign was designed to promote tourism in the autumn months. Working with a classic illustrative style, imagery that promotes the pastoral countryside, and tag lines that play off of the romance of travel the posters were a huge success.

” Hatched transformed a simple advertising concept into our most successful marketing campaign ever. In short, they’re brilliant! ”

Marie Edwards, Marketing Manager at PCNPA

High Street Store John Lewis Celebrates 150 Years in 60 Seconds.

Serious editing built this clever spot for British store John Lewis. The ad celebrates John Lewis’ 150th anniversary on High Street, by creating an upbeat commercial built around the 1970 Kinks hit, “This Time Tomorrow”. The song is performed by the former lead singer of Supergrass, Gaz Coombs.

Over the course of the sixty second spot director Dougal Wilson and editor was Joe Guest create a joyous and celebratory look at life in Britain from past to present, reflecting the fact that John Lewis has been ever present in their customers’ lives, changing and responding to their needs over the past 150 years. The piece is tied to a social media campaign around the tag line, “You’ve never stood still. Neither have we. And the hash tag #JL150″.