One more reason to take a trip to London in 2017. World renowned paper manufacturer GF Smith has opened “Show Space” in London, which along with being a store front, features a gallery that is filled with an installation of colorful paper rolls. Housed across two floors in a building just off Oxford Street, the multipurpose GF Smith Paper Show Space will provide a place to meet consultants, act as an event and exhibition venue, and offer an immersive insight into the company’s products and history.
The concept and creative direction for the 13,000 square foot space was developed by creative partner Made Thought, and designed in collaboration with architects d-raw. The concept is to showcase paper and keep it center stage, with a dark gray palette matched to one of the most popular Colorplan shades, and designed to provide the perfect backdrop for the visual and textural subtleties of GF Smith paper. At the heart of the GF Smith Paper Show Space, a 45-foot wall that presents every paper GF Smith has created or discovered, spanning every shade in the Colorplan range including some of the most precious, and technologically advanced unique papers from around the world.
The video below is the animated teaser for Kaplan International English integrated campaign I Love London. Created by Al Boardman and following on the heels of the awesome animated New York city guide, Kaplan asked more than 500 of their students what they thought the perfect day in London would be. Taking all the information they received they distilled it down to the 8 top choices for the city which Boardman then animated. The animation directs the viewer to the I Love London page where others are encouraged to post and share their dream day London, as well as see a brief synopsis about each of Kaplan’s top 8 picks. Hat tip to Boardman for creating such a fun, fresh, and cheerful animated piece.
I think I need to go on vacation. I have been on a vintage travel poster kick lately, and I think that I am secretly wanting to go on an extended summer vacation. While cruising through online pages of research I came across another series of travel posters that harken back to the classic posters of the 1930’s and 40’s. Produced by London based design agency Hatched for Pembrokeshire coast national park, the campaign was a finalist for two CIM Awards and with good reason.
Working with a color pallet that subtly changes across the poster range, the campaign was designed to promote tourism in the autumn months. Working with a classic illustrative style, imagery that promotes the pastoral countryside, and tag lines that play off of the romance of travel the posters were a huge success.
” Hatched transformed a simple advertising concept into our most successful marketing campaign ever. In short, they’re brilliant! ”
Serious editing built this clever spot for British store John Lewis. The ad celebrates John Lewis’ 150th anniversary on High Street, by creating an upbeat commercial built around the 1970 Kinks hit, “This Time Tomorrow”. The song is performed by the former lead singer of Supergrass, Gaz Coombs.
Over the course of the sixty second spot director Dougal Wilson and editor was Joe Guest create a joyous and celebratory look at life in Britain from past to present, reflecting the fact that John Lewis has been ever present in their customers’ lives, changing and responding to their needs over the past 150 years. The piece is tied to a social media campaign around the tag line, “You’ve never stood still. Neither have we. And the hash tag #JL150″.
This is great. Simon Smith has done a really nice job of compositing the original footage from 1924’s “Wonderful London” into shots that he created this year. Each shot is matched for position and location, and then using some really solid masking skills blended with today’s footage. It’s a fun way to spend five minutes of your day. For more of the same he has another video featuring London in 1927.
Transport For London has launched a new print campaign featuring the lettering design work of Alex Trochut. The ads feature bicycles that creatively merge the message with the bike itself using the frame to spell out words like “Easy’, “Ride”, “Safe”, “Direct”. The eye catching ads are visually clever with eye popping color and a direct message. I hope that someone at TFL was smart enough to actually have these bike frames built, and is planning on using them as part of an ambient campaign extension for the printed pieces.
Here is a rather interesting post from Vimeo for Monday. In 1927 cinematographer Claude Friese-Greene, inventor of the Friese-Greene Color process for film cameras traveled to London and shot some extraordinary silent footage of the city. In 2013, as a personal project Simon Smith has attempted to recreate each of Friese-Greene’s shots. It’s pretty amazing to look at the split screen and see not only how much the city has changed, but how much of it has remained the same.
“During the 1920s, cinematographer Claude Friese-Greene travelled across the UK with his new colour film camera. His trip ended in London, with some of his most stunning images, and these were recently revived and restored by the BFI, and shared across social media and video websites.
Since February I have attempted to capture every one of his shots, standing in his footsteps, and using modern equivalents of his camera and lenses. This has been a personal study, that has revealed how little London has changed.”