I am going to admit something that will probably make a few people mad. I love the zoo. I know keeping animals in captivity is wrong, and they should be free, and I shouldn’t like the zoo, but I do. I don’t go as often as I used to, but I still go occasionally. I could get into why I like the zoo, but that just opens the door for a bunch of negative comments, and that isn’t what I want to talk about. I want to talk about the new campaign for the LA Zoo by RLR Advertising.
This print campaign for the Los Angeles zoo of focuses on three topics “Colorful, Memory, Wisdom”. Each visual plays off the topic. An owl is used for “Wisdom”, an Elephant for “Memory” and a Gorilla for “Colorful”. The illustrations are by Salamagica and are constructed from objects that represent the word. The Gorilla is built from colored pencils, the Owl from newspapers, and the Elephant from computer parts. The final illustrations are accompanied by the primary term, (Colorful, Memory, Wisdom) a simple tag line, “Where learning comes naturally” and the zoo logo. What really makes this print campaign work, is the masterful and unforgettable illustrations that were used.
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