Lowe Brindfors

Magnum Advergame.

Magnum has launched it’s latest global campaign with an advergame entitled the “Magnum Pleasure Hunt Across The Internet” which has been built to launch Magnum’s Temptation Hazelnut ice-cream. The overall theme is similar to the Lynx Party Across The Internet campaign, but this is much more Advergame, than the Lynx experience was.

Lowe Brindfors teamed up with B-Reel to create the advergame which takes you through about 20 well known websites as you chase Bon Bons, the special ingredient in the Magnum Temptation Hazelnut ice-cream. The objective of the game is to capture all 100 Bon Bons as you play through the Magnum Pleasure Hunt Across The Internet.  The game is not easy, but getting all 100 can be done. What I really like about this is the level of production that went into the final game. Great green screen footage, and editing, the interaction with the other websites, and the hooks to social networking sites like Facebook.

The game takes about 5 minutes to play all the way through, which might lose some traffic on the site. % minutes in the web world can seem like an infinity, no matter how well the concept was executed.

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The Lottery of Life.

In the week following Thanksgiving, most people’s mindset shifts in to high gear for the holidays. With that comes the anticipation of Christmas, the stress that goes with shopping for presents, and the build up to the end of the year. Many people, myself included, get lost the in the momentary revelry, and forget about those less fortunate than ourselves. And not just locally, but globally as well.

Sometimes it takes powerful imagery like these to make us appreciate where we are  in life. This series of advertisements created by Lowe Brindfors called, “Lottery of Life”, the side-by-side comparisons between the those that were born into a better situation, and those that weren’t. They were created for Save the Children, an independent organization that focuses on creating lasting change in the lives of children in need. When disaster strikes around the world, Save the Children is there to save lives with food, medical care and education and remains to help communities rebuild through long-term recovery programs.

Kind of makes you stop and think, doesn’t it.

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Creative Directors: Villard, Bartholf
Copywriter: Stefan Pagreus
Art Directors/Designers: Pelle Lundquist, Emmeli Österdahl
Photographer: Stockfoto
Typographer: Ola Lanteli