Sometimes the simplest looking things, can be the most complex to produce. The video below is one of them. This features a blend of live action, animation, and stop motion, but the real magic is the seamless editing that took place to pull this off. This TV commercial is for Antartik, a new line of notebooks for Liderpapel. Directed and animated by Lucas Zanotto for BBDO and Passion Pictures London it really demonstrates the attention to detail and craft need to pull this off. There is no mention of an editor in the Vimeo credits so I’m going to assume it is Zanotto. After you watch it, do yourself a favor and scrub the through the video to see the change points.
Loopimal, Music, Animation, and Sequencing for Your Kids.
I came across this video this morning on Vimeo for Lucas Zanotto‘s game Loopimal and fell in love with the nice blend of simple animation, live action, and fun music. After watching the film, I jumped over to his website, then the appstore to check out the actual game. I know this was deigned for kids, but after getting Loopimal and spending some time with it, I’m kind of hooked. It’s actually a blast to play with and kind of addictive.
Loopimal is designed to be your child’s first entry into the world of computer sequencing. Using a series of animations which are linked to sound effects you create animation sequences for different animals. The game uses intuitive gestures, that create loops of rhythms, melodies and movements that are endless. This is so simple and so fun.
YATATOY is the brain child of animator and designer Lucas Zanotto. The games for the iPad and iPhone are designed to be smart, safe teaching tools for children. The latest, MIXIMAL is an entertaining game based on traditional children’s flip books. Filled with fun illustrations, analog sounds, and handcrafted animations, MIXIMAL features more than 48 animations, and 1000 animal combinations to help kids learn syllables and phonetic pronunciation. The video below shows how the game works. It looks pretty fun, and definitely entertaining for kids.