It’s Friday afternoon, and my creative juices are all but shot after a week of writing, designing, and building ads for everything from camcorders to auditorium speaker arrays. I was out trolling the internet, specifically Vimeo, when I came across the video below. Dial M and Joe Marcantonio have put together an 18 minute short on DDB’s icon VW ad campaigns from the 1960’s. Talk about rejuvenating the creative spark. Universally acknowledged to be some of the greatest and most influential ads of all time, these changed the game for advertising when the campaign first launched. At the beginning of the short, there is a sequence from Mad Men where Don Draper says he hates both the ad and the car. Obviously Mr. Draper couldn’t see the impact that these were going to have. I remember these from when I was a kid, and I still think they are some of the best written and produced ads from that period.
As we roll forward toward February I am beginning to have “Mad Men” withdrawal symptoms. I know the 2013 season is just a few more months away, but…
To help me get through it all I have been checking out “The Gentlemen’s Guide to Cocktails” from Hardie Grant Books, written by Alfred Tong and illustrated by Jack Hughes. The illustrations really make the book. They draw from a retro period that feels like it crawled off the set of Mad Men, yet they have an updated and contemporary air to them.
Hughes work seems to be influenced by illustrators like Joe Bowler, Howard Terpning, Al Parker, Bernie Fuchs and so many other masters from the 1950’s and 1960’s. I love the muted tones, soft color palet, the simplification of detail, and the layouts of each frame. There is a machine like precision to the pieces, and yet they create a feeling of familiarity. Like you have seen them somewhere before, which is a possible nod to illustration styles of the mid 1980’s featuring props and styling a decade or more earlier.
Now I need to go make a Manhattan, or two.
If you are a Mad Men fan, you know that last night marked the return of the highly acclaimed series after a year off. The show debuted with a two hour show, that kicked the season off in true Mad Men fashion.
To help promote the return of the series, TheFineBros have developed a YouTube based advergame for AMC. “Choose Your Own Adventure” is an 8-Bit game where you play Don Draper helping to rescue the agency after Lucky Strike betrays Sterling, Cooper, Draper, Price. At the end of each level you choose the path you want to take to play the game out. There are 40 videos that play out three different endings depending on your choices.
The game is less than a week old, and it has already generated more than 370,000 plays. The concept is fun and engaging, and the 8-Bit feel gives it a strange retro feel, that is oddly compelling.
This year for my birthday my wife bought me a very, very nice timepiece. There was nothing wrong with my Tag Heuer Monaco, she simply wanted to give me something a bit more significant to commemorate a milestone birthday. Now I wouldn’t want to trade in my new watch, but I also wouldn’t mind owning the Jaeger-LeCoulture Mad Men watch that will be released this month.
Why would I want this? Well it is going to be a true collectors piece since only 25 will be made. That means that it is also an investment since it’s value will do nothing but increase over time.
The Jaeger-LeCoulture Mad Men watch is aspecial edition of the Jaeger-LeCoulture Reverso, that is engraved with the Sterling Cooper Draper Pryce logo. Each watch comes in a custom-designed walnut commemorative box featuring the Sterling Cooper Draper Pryce logo embossed on top, with a copy of “Sterling’s Gold” autographed by Matthew Weiner.
As a Mad Men fan, this would be a very sweet watch to own, although I doubt I’d ever wear it.