Mercedes

Gary Judah Returns to Goodwood to Celebrate Mercedes-Benz.

Last year Gary Judah created a pretty spectacular sculpture of flying Porsche’s for the Goodwood Festival of Speed to celebrate the 50th anniversary of the 911. This year he is back paying tribute to Mercedes and the 80th anniversary of the birth of the “Silver Arrows”. The new sculpture features the 1934 Mercedes-Benz W25 which won it’s first outing at the notorious Nürburgring Nordschleife, with Manfred von Brauchitsch in the pilots seat. The silver arrow is paired with the Mercedes AMG Petronas Formula One F1 W04 which raced in 15 Grands Prix in 2013 by Lewis Hamilton. The sculpture arcs over the building structure at Goodwood suspending the race cars on contrails of whit metal.

 

Similar to last years work for the festival, yet different and unique in it’s own way, the sculpture is visually outstanding as it pays homage to the speed of racing and forms the arc over the finish line on the track. Just like the 911 work from last year, I hope this becomes a permanent fixture at Goodwood, or finds itself on display at the Mercedes museum in Stuttgart.

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I Want My Flying Car.

Something the future promised me I would have by the time I was an adult was a flying car. Back in the day we were all told that by 2010 people would have flying cars, and if you believed the Jetson’s cartoon, it would fold up into a briefcase that you could cary with you. I really want a flying car. Unfortunately I probably won’t get one for a while. It’s probably a good thing, since people seem more and more distracted behind the wheel of their cars today. I can’t imagine what would happen if people were texting and flying.

I can’t have a flying car, but I can dream, and thanks to the work of Renaud Marion I can have a flying car based on a timeless classic like a 196o Chevy El Camino, or a late 1950’s Jaguar. I love how this series of images resurrects timeless classic automobiles, and renders them in a way that the future promised.

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The Art of the Car, Kansas City.

I took a couple days off from posting. Sometimes you just need a break from the routine, and as the weekend rolled in that’s where I found myself. Today I ventured out into the abnormally 100 degree heat to take in “The Art of the Car” at the Kansas City art Institute. As myself and ten thousand others melted under the late June sun, I was fortunate enough to see some of the finest rolling stock that ever lived.

There was a time, when cars didn’t look the same. When you could tell one brand from another by the look of the grill, the fender line, the hood ornament. There was a period of automotive glory that seemed to die around 1980 as cars became more and more generic. I go to this car show every year and today ore than any other, I was fixated on automobiles that were pushing 100, or at least 60. As I looked at the wonderful styling, craftsmanship, and attention to detail, I wondered “where did this go with the modern car?” Yes today’s automobiles are safer, more efficient, loaded with creature comforts, require less effort to drive… and for the most part they are boring.

I look at what I saw today, and say they don’t have to be.

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Not Everything Needs an App.

This is a great example of “Not everything needs a Smartphone app”. Mercedes has introduced “SL Bodywork – Your personalized Workout.” An iPhone and Android app that helps you work out while promoting the new body styling of the new Mercedes-Benz SL.

Hmmmmm. Really?

The application looks nice, and so does the car. The model in the the videos is attractive, but I just don’t get the point of this application. I keep looking at it and thinking to myself was this really a good use of marketing funds?

According to the copy on YouTube, you do get access to more content, the more you work out, and there are the typical hooks to social networking sites like Twitter and Facebook. The problem is, what does this application bring to the table, that other fitness applications don’t? What is the real compelling reason to use this application?

Aside from hardcore Mercedes fans, I don’t see much of real use for this app. It is simply a novelty marketing vehicle (pun intended) for Mercedes. This is the kind of thing that drives me nuts. Not everything needs to be a smartphone app. Not everything needs a Facebook, or Twitter presence. There is a certain “Grasping at straws” mentality that surrounds this kind of thing. I just keep thinking that this cost a lot of money to produce, and the ROI from the app is going to be minimal. Brands like Mercedes, or really any large brand, need to really think about this kind of thing before they produce it. Perhaps the money and effort would be better spent elsewhere.

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