Micro 4/3

Craft. A Modular Camera System.

In the last 20 years there has been a massive change in photography and cinematography technology. Digital changed the game, then smartphones. One thing that has remained fairly constant though is the form factor. Aside from smartphones, digital cameras look and function very similar to an analog film camera. Your fancy DSLR might have upgraded electronics and a digital image processor, but it still looks and functions the same way your old film camera did. Buy a body, buy a bunch of lenses, get the the battery grip, etc. So here comes a new camera company that might just change all that.

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Craft has designed a camera system where every component is interchangeable allowing you to design a system best suited to your needs. While the video below is just a 3D rendering of the yet to be released final product, the system shows promise. This is a modular system with a number of unique innovations, and a very competitive price point for photographers. The website shows a complete 4K video set up for less than 2 grand which is not bad when you consider what you get.

Some of the innovations that I find really intriguing are the hot swappable lens mounts, the ND filter set up, the connectivity module, and the fact that you can build this to fit your needs. Full tech specifactions are at the bottom of this post.

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Technical Specifications (Full technical specifications will be announced early this summer):
HD Video Element, Super 16mm CMOS Sensor with Global Shutter (1920×1080, 1280×720)
4K Video Element, Super 35mm CMOS Sensor with Global Shutter (4096 x 2160, 1920×1080, 1280 x 720)
Frame rates 23.98, 24, 25, 29.97, 30, 50, 59.94, 60
Fast and slow frame rate speeds at intervals up to 120fps
Recording Formats Cinema DNG and ProRes (additional formats will announced).
Dimensions (W x H x D)
Video Elements: (97.15mm x 96mm x 39.68mm) (3.7” x 3.6” x 1.5″)
Store, Battery, Audio Elements: (97.15mm x 96mm x 33.4mm) (3.7” x 3.6”x 1.3″)
LCD Elements: (97.15mm x 96mm x 30mm) (3.7” x 3.6” x 1.2″)
Fully assembled cinema camera: (97.15mm x 96mm x 170mm) (3.7” x 3.6” x 6.6″)

Veydra Cinema Lenses for M4/3 Cameras

Three years ago when my house was broken into, all of my DSLR gear was stolen. The only gear I had left was my Olympus EP2, and 4/3 lenses for it. At the time I decided to not replace my DSLR, and go exclusively with the Micro 4/3 mirrorless format for both still and video work. One of the biggest challenges has been finding high quality lenses designed specifically for shooting video on a Micro 4/3 camera like the Panasonic GH4 or Olympus OMD. The ones that exist are either cost prohibitive to own, or require an adapter to work with my camera bodies. That is why I got all excited about this new KickStarter project from Veydra.

Veydra is planning on producing a set of premium cinema lens made specifically for filmmakers using Micro 4/3 cameras like the Panasonic GH4, Black Magic Cinema Camera, Olympus OMD, and more. The thing I like is the feature set listed on the site which includes, Resolution that exceeds 4K, Cinema 0.8 module focus and iris gears, Consistent front 80mm outside diameter & 77mm filter threading, Similar length for quick lens changes, Constant T2.2 aperture for easy lighting set ups, Brass plated mounts for durability.

Then there is the price. At $3200.00 for the entire set, this is a bit of a steal. Especially if the quality of the lenses is good as Veydra claims on their KickStarter page. I hope these guys make their goal, because this looks really exciting for the film making community, especially those of us working with small budgets.

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The Selfie Obsessed Olympus EPL7.

In a selfie obsessed world where even the spirit of Narcissus is tired of seeing people pop photos of themselves , Olympus has announced the EPL-7 camera with all the selfie shooters in mind. The tech spec on the camera are all over the internet, and as a camera goes, this looks like a pretty solid micro 4/3 system. What is cracking me up though is the marketing materials on YouTube that they have created. Maybe it’s my age, maybe it’s just me being grumpy, but these videos make me say “Get a life. Get some friends and take pictures of them instead of narcissistic yourself. It makes for far more interesting images.” Watching this woman snap shots of her own mug, by herself, while making kissy faces at the camera, just makes me want to laugh. The thing is though, this angle might actually work, with those people that are selfie obsessed and want more than what their smartphone has to offer. For the complete EPL7 selfie channel, click here.

Paris in the Morning.

Paris is a city that everyone should visit at least once. Out of all the places I have been in Europe, Paris will always be at the top of my list. The short film below from emeric captures an early morning in Paris, with an overlay of what people might be thinking.

The film was shot on the new Panasonic GX7 with Panasonic 14-42mm, Olympus 9-18mm and 75mm lenses. Shot entirely hand held it shows the cameras solid image stabilization, as well as overall image quality. Besides showing off the camera, Emeric also shows off Paris in wonderful way.