Coca-Cola’s latest “Happiness Project” has landed at a mall in Seoul South Korea. This time it comes in the form of a giant interactive vending machine powered by a Microsoft Kinect. The premise is simple, follow the moves shown on screen and the better you do, the more free drinks you get. Like all games there are different levels of skill from easy to hard with the hardest giving away the most free drinks. If you watch the video, you can see just how successful this was with kids at the mall. Not only did the machine attract a crowd, but many of the kids stayed for an extended period of time watching others dance and compete. In addition to the physical presence of the vending machine, Coke added a social hook to it by allowing people that participated to upload photos to Facebook and Twitter as well.
My favorite part of this… If you are going to give away calorie packed sugar filled drinks. Make people exercise for them.
Nominated for the for the MuVi Award, “unnamed soundsculpture” from onformative and chopchop is a mesmerizing visualization of “Kreukeltape” by Machinenfabriek.
The piece was created by recording a dancers movement with three depth cameras using a Microsoft Kinect. The intersection of the images was later put together to a three-dimensional volume as a 3D point cloud. I am not going to go into a whole lot of detail about the process. It is all available on the Vimeo page for this piece here. Below the first video, is a behind the scenes/documentation video of their process as well.
In Hornstull, Sweden, Bonnier Properties is building a new shopping center with the noise and mess that usually goes with major construction. In order to soften the impact of the construction on the surrounding neighborhoods and people, Bonnier has developed an interactive art installation with hooks to social networks.
In a construction tunnel they installed projectors, speakers and kinect sensors that created a virtual, interactive forest. The sensors registered the people passing by the projection surfaces, which made the forest grow and change over time. If you stopped and interacted directly with the kinect inputs your actions were passed directly to Facebook, Twitter and Google+ which acted as in-points to the forest which help create additional content.