Microsoft Tag

Mobile Marketing Stats and Facts for 2011.

Over at the Microsoft community blog “Microsoft Tag” they have posted a new info graphic showing the projected statistics for mobile phone use in 2011 worldwide

Some interesting facts show that more than 1 billion of the 4 billion mobile phone users are now using smartphones, with 3 billion shooting SMS messages on a daily basis. And to show just how fast people are moving away from desktop and laptop computer experiences for smart mobile solutions, they predict that by 2014 mobile internet usage will overtake desktop internet usage. I wouldn’t be surprised if it happens much sooner. The info graphic also shows that already, searches from a mobile device are at 50% and growing.

Some of the more interesting facts deal with social media and entertainment. Microsoft Tag points out that 86% of mobile users are watching TV while using a mobile phone, 200+ million (1/3 of all users) access Facebook from a mobile device and 91% of all mobile internet use is “social” related. This unto itself is huge. Think back 2 years about how you accessed Twitter, Facebook, or watched YouTube videos. Now think about how you engage with these social touch points today. For me, as a person that works with interactive design, and integrated media, this is huge. It really points to the place where people will be interacting with what I make on a daily basis.

Over 70% of the world’s population now have a mobile phone, which breaks down to more than 5 billion mobile subscribers world-wide with more developed nations showing mobile usage at 9 out of 10 people. A rather sad but true statistic is children are now more likely to own a mobile phone than a book, with 85% of children owning a phone compared to 73% owning books.

Apple has sold almost 60 million iPhones world-wide since the iPhones initial launch. Google’s Android OS is growing at 886% year on year and carriers now activate over 160,000 Android devices a day, in more than 40 countries. It is predicted at this rate, Android will come from behind to over take Apple as the leading smart phone OS  this year.

The image below is fairly long, but worth looking at if you do any kind of design or marketing work that has interactive components to it.