MINI France

MINI Maps for Facebook.

If you are my Facebook friend, follow me on Twitter or Instagram, you probably know that my MINI was in an accident this weekend when I was rear-ended by a truck on I-35. I am missing my MINI this morning, especially since my rental car is a Nissan Cube. Sorry it’s just not the same driving experience.Anyway, this morning I found a link to the new MINI driving game for Facebook in my inbox and decided to check it out.

Mini France has just launched a Social Networking / Google Maps mash-up “Advergame” called “Mini Maps“.The Facebook application was built using Flash, and basically allows you to customize your MINI, and then challenge friends anywhere in the world to race. Using Google Maps as your race track, the roads are actual satellite images of the city you choose for your backdrop. I loaded the app and took my MINI for a spin around Kansas City this morning.

The application which was developed by the guys at DDB Paris & Unit9 were able to add in a number of features to the game, like weather conditions, day and night scenarios, as well as the ability to unlock new cars and customize the car you are driving. The application is slow to load, and is finicky about the browser you use. But the application itself is pretty slick. This yet another great example where Facebook is blurring the line between advertising, entertainment, and social networking.

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