The legendary George Lois is one of the most creative, prolific advertising communicators of our time. Recently he spoke at the Head, Heart, Hand conference in Minneapolis. The image below links to the AIGA website where his 30 minute talk is being shown along with 7 other presentations from the conference. The whole video is great, but where it gets really good is when Lois sits down and has a one on one conversation with one of the hosts. Lois is feisty, and his large personality shows why he has been so successful over the last 50 years. That’s right, his career dates to the 1960’s.
For the last 3 and a half years I have lived in a fairly small house by most American standards. Modular 4 was just over 1500 square feet. About three weeks ago we moved and downsized even more to a loft that is right at 1000 square feet in size. Moving into a small space puts a lot of things in perspective, and makes you rethink what you actually need, and what is important in your life.
The first floor of our building is designated for commercial space, promoting a work/live environment for the building. This is something that I can totally get behind. The space is zoned for commercial use, but regulated by the HOA so no restaurant, bar, or other late night business can go in.
This morning while looking for similar buildings online I came across Minneapolis architect John Dwyer’s Live/Work space. This small building houses a living environment upstairs, and office space below. Judging from the photos I would be willing to bet that each space is around 1000 to 1200 square feet in size. I can relate to the aesthetic shown here. Minimal amounts of objects and artifacts are seen in the rooms. Furniture is clean and space-saving like the Eames compact sofa that divides the living room from the dining room. The fundamental shape of the 1920’s era structure has been reduced to a minimal form modernizing it. Large windows flood the space with light making it feel more open and spacious. I think could get used to living and working in a space like this.