The teams at Mirada and Wongdoody have created an animated spot for the new Amazon Kindle Voyage. Playing off of  the ink on paper experience of a real book, they have created an animated origami technique that is used through out the spot. The paper folds and bends as pages turn out of the device creating a world unique to Kindle. This spot feature a great script as well that enhances the animated components. Really nice, work with a really fresh approach.