Mobile Marketing

How To Make a Top Ten App in the Apple App Store.

So you want to create a hit app that makes you gajillions of dollars in the Apple App Store. You’re in luck. The infographic from Trademob below outlines the estimated cost of achieving a top ten ranking.

The infographic places particular emphasis on illustrating the effects of things like boost campaigns, and how they drive organic installs of your awesome new app. Have fun reading and then apply the information to making your first million.

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The State of Social Media, 2013.

Once again Erik Qualman has posted an animated infographic about the power of Social media. While many of the stats remain the same as last years, one factoid jumped out at me. The Ford Escape Facebook launch generated more traffic than the Super Bowl TV ad. Love it, or hate it you can’t escape the impact that Social Media is having on the world of marketing and advertising.