Mobile Phone Applications

Mobile Marketing Stats and Facts for 2011.

Over at the Microsoft community blog “Microsoft Tag” they have posted a new info graphic showing the projected statistics for mobile phone use in 2011 worldwide

Some interesting facts show that more than 1 billion of the 4 billion mobile phone users are now using smartphones, with 3 billion shooting SMS messages on a daily basis. And to show just how fast people are moving away from desktop and laptop computer experiences for smart mobile solutions, they predict that by 2014 mobile internet usage will overtake desktop internet usage. I wouldn’t be surprised if it happens much sooner. The info graphic also shows that already, searches from a mobile device are at 50% and growing.

Some of the more interesting facts deal with social media and entertainment. Microsoft Tag points out that 86% of mobile users are watching TV while using a mobile phone, 200+ million (1/3 of all users) access Facebook from a mobile device and 91% of all mobile internet use is “social” related. This unto itself is huge. Think back 2 years about how you accessed Twitter, Facebook, or watched YouTube videos. Now think about how you engage with these social touch points today. For me, as a person that works with interactive design, and integrated media, this is huge. It really points to the place where people will be interacting with what I make on a daily basis.

Over 70% of the world’s population now have a mobile phone, which breaks down to more than 5 billion mobile subscribers world-wide with more developed nations showing mobile usage at 9 out of 10 people. A rather sad but true statistic is children are now more likely to own a mobile phone than a book, with 85% of children owning a phone compared to 73% owning books.

Apple has sold almost 60 million iPhones world-wide since the iPhones initial launch. Google’s Android OS is growing at 886% year on year and carriers now activate over 160,000 Android devices a day, in more than 40 countries. It is predicted at this rate, Android will come from behind to over take Apple as the leading smart phone OS  this year.

The image below is fairly long, but worth looking at if you do any kind of design or marketing work that has interactive components to it.

Best Buy, You, and Mobile.

At the recent Retail Innovation and Marketing Conference, Tracy Benson from Best Buy had participants perform an interesting exercise. She asked members of the audience to exchange their mobile phone with the person sitting next to them, and then she asked the audience to exchange them again. After quite  bit of hesitation the audience obliged and members of the crowd found themselves holding a different mobile phone.

The purpose of the exercise was to point out to people in the audience the overwhelming importance of mobile technology, and how it is becoming the most important brand/product touch point for many companies these days. A thought that wasn’t really possibly as little as ten years ago. What is important is the fact that the world is converging, and devices like your phone, your TV, and possibly your iPad or other tablet computer will become more and more important to your brand image and marketing strategy  as this decade moves forward.

The link below is to a video on YouTube that Benson show cased at the conference. It is a presentation about the value of mobile – not only on Best Buy’s employees, but also on the company. Some of the more interesting points made by Best Buy employees for me are when you hear individuals talking about having a browser on your TV, or the entire Best Buy catalog in an augmented reality mobile application that extends the shopping experience for the customer. Like Macy’s iPhone application, Best Buy is pushing the boundaries of what mobile can do, by directing targeted information to your phone based on your physical location and shopping habits.

I love this stuff. It opens the doors to a whole new world of interactive design   possibilities, and the best part is, it makes for a better experience for you the customer/end-user.

The video  link below is about 4 minutes long but worth watching