Mobile Phones

The Mobile Playbook, The Busy Executive’s Guide to Winning with Mobile.

I work for a 100 plus year old company, that is steeped in old school corporate culture. That corporate culture sometimes gets in the way of being able to see the future. It prevents us from knowing what to do. This isn’t a knock against my employer. I have a pretty good feeling that this happens with many companies, especially when you are talking about shifting technology spaces and emerging digital markets.

For the last few years, I have been preaching that my company, and frankly any business, needs to engage heavily in the mobile. With the introduction of the iPhone, and Android handsets, the way people engage with content has taken a dramatic shift. In the last 4 years, mobile has exploded in ways few people would have imagined.

If you are like me, working in a large company where executive management is having a hard time wrapping their collective heads around mobile, this might help.

Google has released a document that aims to help organizations figure out how to win in the mobile space. The document is free, and is being brought to you by a company that truly gets how to win in the mobile space. Click on the image below to go to the Google Doc.

“Hussars”, Orange’s Epic “Cineday” TV Spot.

I can’t begin to imagine the budget for this commercial, let alone the time frame needed to shoot and edit it. None the less, this spot for Orange by Publicis Conseil, is great. beautifully shot and edited, with a humorous take on the typical movie trailer spot.

The commercial directed by Antoine Bardou-Jacquet, the same director that  was used on  Honda’s commercial “Cog” & “Choir”.

Where Should We Go? Wieden + Kennedy’s Pop Up Book for Nokia.

Leave it to the folks at Wieden + Kennedy to come up with this promotional piece for a new Nokia smartphone release. Working with illustrator Nate Coonrod, W+K created this absolutely charming pop up book titled “Where Should We Go?”. At the end of the book the smartphone is revealed with a pull out section that shows the phone screen. The phone is hidden in a drawer that creates the binding foe the book itself.

The story is about a family who is looking for the perfect place to enjoy their vacation; so Tim and Jenny pack up their car, two kids and cat, and drive from forest to coast, to country and mountains searching for the ideal holiday destination with the help of their new Nokia smartphone.

I’m not sure how many of these were produced, but they are getting a ton of press due to the blending of the physical book, and the digital nature of the phone. I wish there had been a way to activate the phone when the pull out tab was used. It would have been a really wonderful way to tie the to objects together in a more complete way.

What if Your Life, Were a 78 Year Long Reality Show?

The video clip above, is of Arcade Fire playing at the Cochella festival. As you watch the video, try to count the number of mobile phones that are being held up to record the concert. Personally I am kind of blown away by this. It’s nothing new, people have been recording concerts of all types for some time now. I used to sneak my SLR into concerts to attempt capture the moment. Recently the Beastie Boys even used crowd sourced video to create a music video for the band.

Watching this I find myself saying there is something more significant happening here then what we might first think.

We are witnessing a revolution in content creation and quality that is taking gigantic leaps forward. The quality of mobile based cameras and editing software just keeps getting better, forcing companies like Flip to shutter their doors, and parent company Cisco to finally admit that video technology is going to primarily end up in our mobile phones. A space that they didn’t bank on when they launched the Flip camera less than 5 years ago.

As this technology improves at a rapid pace, we will become the movie directors and archivists of our lives. Much more so than we did with point and shoot cameras and photo albums or scrap books of years past. In the near future, we are going to see a prolific amount of quality content being created by average folks using their mobile phone, and probably a tablet like the iPad. It will get easier, and it will get better.

One of the things I find so interesting about the video above, is the publisher of the video seems more interested in recording the event, than the concert itself. No doubt the other people holding up their mobile phones and digital cameras feel much the same way. It’s clear that as social media continues to grow that all of us want to share what we see and experience with others. Just look at Instagram’s explosive growth over the last 12 months. It is a great example of how we are recording moments in our lives and saving them to the cloud. Facebook, Twitter, YouTube, Vimeo, etc. are all great examples of this. The ability to connect much more richly through these video experiences I feel is going to fundamentally change the way we experience our lives in the near future.

Look ten years out and imagine a person that has grown up with all of this, where this is the norm. Now compare it to the way you experienced and shared the experience of attending a concert ten years ago.

Now think about the way this individual experienced this concert. As you do, you start to see some of the issues with the constant multi-tasking of our always social lives. Yes everyone can multitask – but just like the video above, this changes our relationship to the event, performance, or experience we are interacting with. There is no way you can be 100% focused on that event, you have to give up some of your attention to capture and share the moment.

This pre-occupation with capturing the event calls into question some our future motives and other social issues.

As we become more used to this kind thing, are we going to want to “stage” things to make ourselves and our lives look better to others? Like your life a 78 year reality show where you constantly try to one up others?

Will our obsession with capturing the event mean that we are willing to miss out on the social interaction that creates the memories in the first place, creating a less personal level of social interaction with the people around us?

We will know soon enough, because this is going to become common place.