Over the last seven years, Jens Müller has been collecting and compiling modern logos created from 1940 to 1980. As Müller puts it, this was the golden age of the modernist aesthetic in design, architecture, art, product design. And to a point he is right. Some of the most visually memorable brand marks and logos come from this four decade period. Müller’s collection is what makes up the content of Aachen’s 6000 page tome Logo Modernism.
The book covers pretty much every business and organization of note, and represents a sweeping retrospective modernism and how the style changed over time. Broken into specific sections the book’s main chapters cover Geometric, Effect, and Typographic. Each sub-chapter breaks down each style even further into sections such as dots and squares, overlays, alphabet, color, etc.The book features an introduction from Jens Müller on the history of logos, and an accompanying essay by R. Roger Remington on modernism and graphic design. In addition there are series of designer profiles on masters of the craft Paul Rand, Yusaku Kamekura, and Anton Stankowski focusing on their legendary work.
In typical Taschen heritage, the book is physically huge. at 10 by 14 inches in size and 432 pages of content. And as always from Taschen, the book is multilingual. It’s available for pre-order and this just made my list of books to add to the reference library. Oh and it’s affordable. Just $69.00 on the Taschen site.
I’m always on the look out for good sources of inspiration, and this morning I found a great one. The Carnegie Mellon Swiss Poster Collection with over 300 images from 1970 through 2009. The extensive collection was established by Swiss graphic designer Ruedi Ruegg and Professor Daniel Boyarski, and contains works from designers Max Bill, Paul Bruhwiler, Ruedi Kulling, Herbert Leupin, Josef Muller-Brockmann, Roger Pfund, Ruedi Ruegg, Niklaus Troxler, Wolfgang Weingart, Kurt Wirth, R. Schraivogel, Cornel Windlin, and many more.
A little over six months ago my wife and I made a very conscious choice to downsize my living space by moving from just under 2000 square feet of modern expanse into 1000 square feet of urban loft. I’m still getting use to the reduced footprint and the challenges that come with it. One thing I do know is, it requires a much more minimal lifestyle, and you use every inch of your space. There is no room for clutter, or things you don’t use. This is why I can appreciate the Kabbinet project from Septembre Architecture. This 85 square meter apartment (approximately 915 square feet) features smart built in furniture that functions as seating as well as storage.
The former manufacturing workshop in a Parisian alley uses the multifunctional wooden cabinetry to line the perimeter of the space opening up the central living area to create a sense of larger volume. High end finishes and a simple black and white color pallet help make the small space feel larger and exaggerate the feeling of luxury living in a small footprint.
When I was in art school, there was a mandatory amount of art history classes you had to take in order to get your degree. I think I was required to take one class a semester for each year. In the end I ended up taking many more than I was required to. Some were great, and some simply sucked. The suckage was partly due to the instructor, partly to the materials, and I’m sure partly due to my lack of engagement.
All of this brings me to a great series of animated shorts from The Open University. There are six in all and they cover some of the most important sections in art and design moving from Gothic Revival to Post Modernism. The animations are short, feature a nice illustrative style, a modernist take on typography, and a great section of color pallets. All six are below.