Motion Graphics

Evermind Your Stress and Sleep Better with Device

Evermind is a science based approach to wellbeing for iOS and Android devices. It looks at things like stress and sleep deprivation and how they impact your mental health and physical wellbeing.

Usually when a company is promoting something like what Evermind provides they turn to typical visual strategies where you show a stressed out individual and the factors that got them to that point. Evermind took a different approach.

Teaming up with Device they created a storyline that uses abstract visuals and animation, paired with a calm voice over and some subtle sound design. The result is really, really well done, and very engaging. Both videos below held my attention and left me intrigued and wondering more about Evermind – which is exactly what they were supposed to do.

Acting as the main character in the story, the white sphere introduces us to the main causes of stress in working environments. Performing as the individual in society, our protagonist explains us the app’s main goal: overcoming stress by managing the factors which usually provoke it, the “stressors” (read: tight deadlines, excessive self-demand, traffic jams…). Travelling around a highly abstract universe, the white ball progressively collides with the “stressors”, identified with an anguishing curved-texture, the ones which block our protagonist’s movement and harm its inner balance. Depicting only synthetic shapes along with a colourful and warm graphic style, the story aims to symbolically convey the benefits that some specific stress-tackling techniques can bring to increase the individuals’ wellbeing.

From Device

6 Minutes of Meditation to Help Ease Your Pandemic Woes. “As Above”

Everyone is just a bit stressed right now, and understandably so. We are for the most part all working from home. In some cases like mine, unable to see loved ones in person do to their location at an assisted living facility. There is the stress of not being able to socialize in person, which goes against the very nature of being human. Some of us are worried about finances, whether or not we will catch the Covid-19 virus, will I have enough toilet paper to last me, or will I have to go to the store and risk infection just to maintain my hygiene…

Let the video below help reduce your stress level by taking you to a place of tranquility and peace for 6 and a half minutes. If you have a large smart TV I suggest firing up the Vimeo app on it and watching this with the sound cranked up. If you don’t, make sure to watch this full screen on your computer or device for the best visual impact.

Oh, and by the way this was done in almost one single shot filmed on the 8mm2 (0.3 square inch) surface of a chemical reaction – making it a one of even more impressive.

“As Above” is a short film exploring the tight link between the microscopic world and immensity of the universe. Illustrating our universe’s never ending dance of destruction and creation, in which life can emerge…

As Above was made of one single shot filmed on the 8mm2 (0.3 square inch) surface of a chemical reaction.

The environment in which we live, is at the constant mercy of the ever changing flow of planets, stars and galaxies… As well as the composition of the microscopic world.
“As Above” is an invitation to contemplate the beauty of this perpetual movement of which we are part of… And perhaps invite the viewer to reflect on his position in the universe and the preciosity of life.

In the same ways, recent events have shown us that a microscopic virus could have a destructive
impact on humanity… A destructive impact counter weighted by a positive impact on our planets
global ecosystem.

Credits

Created by Roman Hill
Music by Thomas Vanz
Co-produced by Nano-Lab

The Creative Journey – Wacom

It’s Monday March 16, 2020 and the world is in shutdown mode over the Coronavirus outbreak/pandemic. The stock market is losing ground again, people are hoarding supplies like the world is ending, schools are closed, businesses are having employees telecommute rather than come in to work and a slight sense of general pandemonium has settled over my part of the midwest.

Here is a way to hopefully help you forget all about what is going on in between washing your hands, coughing into your elbow, keeping your distance and doing all the other things the WHO wants you to do to stop the spread of COVID 19.

“Not To Scale” and “Iris” have collaborated to produce a beautiful series of eye-catching short animations for the Wacom Cintiq 16. The films imaginatively illustrate the typical journey and endeavors that an Artist takes through their career to realize their creative ambitions.

There are 6 in all and I have the behind the scenes/making-of video at the end. So, do yourself a favor and take a bit of time to escape the pandemic news and watch this series of short animations. You’ll be glad you did.

The London Symphony Orchestra, Dancing on the Edge of a Volcano

I’ve been a season ticket holder to the Kansas City Symphony for ages, and I’m pretty familiar with their marketing materials. I know they don’t have the same budget as the London Symphony Orchestra, but they should watch this video and take notes.

Wowza talk about a stunner.

London agency Superunion and motion studio Found combine dance, pyrotechnics, and mo-cap to create a spectacular campaign for the London Symphony Orchestra’s 2020/21 season.

“In his fourth year with the LSO, Sir Simon Rattle leads a two-year exploration of music written in the first half of the 20th century. The title refers to a phrase used to describe the febrile atmosphere in Germany in the 1930s, as Europe lay on the cusp of profound social, cultural and political upheaval.

With such an emotive theme, Superunion wanted to create something unexpected, something that would reflect the tension and volatility of the new season.

This meant shifting away from the CG approach of previous campaigns and embracing practical live-action effects to create a dramatic, explosive and tension-fuelled abstract film.

Conceived for both film and print, the resolution was of huge importance. We opted to shoot on the RED Helium camera at 5K so as to capture as much detail as possible.

Filmed against black, from a dramatic top shot, we worked with dancer Ella Robson Guilfoyle, to interpret the motion capture data of Sir Simon Rattle’s baton into an expressive dance sequence. 

Costume designer Karen Avenell was commissioned to create a custom-made silk dress to further accentuate Ella’s movements.

The sequence would have been impossible to perform in real-time, so we broke it down into 19 individual bite-size movements. These were then edited together in post-production and re-timed to precisely match the motion capture data. 

This ‘base’ layer of fabric was then processed with a bespoke echo trail, to create a fiery flame-like effect.

In addition, we filmed an array of pyrotechnics and practical effects [sparklers, flares, smoke grenades, and chalk dust] at high speed which were later composited into the sequence to enhance the volcano effect, culminating in an epic final shot.”

Mike Sharpe, Creative Director at Found Studio

This so nice. I’m mining the internet to find any related marketing and advertising materials. If I track them down, I’ll updated this post with them. I have to say, I’m not sure how any of them could compete with the drama created by the choreography and music presented in the video.

The next step for the London Symphony Orchestra, is to replace that hideous logo with something as grand as this video. That however is a topic for another time.