When you are a global brand like Chanel, you can take chances with your marketing and advertising initiatives. Your brand is established and your history is in place so experimenting with different mediums or channels isn’t as risky.
Over the last 7 years director Cyrille Smaha has produced a series of stunning animations for Chanel in her signature style. The 27th episode landed on Vimeo about 4 days ago and it is once again an absolutely stunning piece of work.
Her unique blend of collage and motion graphics sets her work apart while lending a unique voice to the legacy of the French fashion house. If you have the time I highly recommend watching all of these starting with number one. Some of them are in French, but don’t let that bother you if you don’t speak the language. These are a visual treat and hearing them in French ads to the mystique in my opinion.
Evermind is a science based approach to wellbeing for iOS and Android devices. It looks at things like stress and sleep deprivation and how they impact your mental health and physical wellbeing.
Usually when a company is promoting something like what Evermind provides they turn to typical visual strategies where you show a stressed out individual and the factors that got them to that point. Evermind took a different approach.
Teaming up with Device they created a storyline that uses abstract visuals and animation, paired with a calm voice over and some subtle sound design. The result is really, really well done, and very engaging. Both videos below held my attention and left me intrigued and wondering more about Evermind – which is exactly what they were supposed to do.
Acting as the main character in the story, the white sphere introduces us to the main causes of stress in working environments. Performing as the individual in society, our protagonist explains us the app’s main goal: overcoming stress by managing the factors which usually provoke it, the “stressors” (read: tight deadlines, excessive self-demand, traffic jams…). Travelling around a highly abstract universe, the white ball progressively collides with the “stressors”, identified with an anguishing curved-texture, the ones which block our protagonist’s movement and harm its inner balance. Depicting only synthetic shapes along with a colourful and warm graphic style, the story aims to symbolically convey the benefits that some specific stress-tackling techniques can bring to increase the individuals’ wellbeing.
Everyone is just a bit stressed right now, and understandably so. We are for the most part all working from home. In some cases like mine, unable to see loved ones in person do to their location at an assisted living facility. There is the stress of not being able to socialize in person, which goes against the very nature of being human. Some of us are worried about finances, whether or not we will catch the Covid-19 virus, will I have enough toilet paper to last me, or will I have to go to the store and risk infection just to maintain my hygiene…
Let the video below help reduce your stress level by taking you to a place of tranquility and peace for 6 and a half minutes. If you have a large smart TV I suggest firing up the Vimeo app on it and watching this with the sound cranked up. If you don’t, make sure to watch this full screen on your computer or device for the best visual impact.
Oh, and by the way this was done in almost one single shot filmed on the 8mm2 (0.3 square inch) surface of a chemical reaction – making it a one of even more impressive.
“As Above” is a short film exploring the tight link between the microscopic world and immensity of the universe. Illustrating our universe’s never ending dance of destruction and creation, in which life can emerge…
As Above was made of one single shot filmed on the 8mm2 (0.3 square inch) surface of a chemical reaction.
The environment in which we live, is at the constant mercy of the ever changing flow of planets, stars and galaxies… As well as the composition of the microscopic world. “As Above” is an invitation to contemplate the beauty of this perpetual movement of which we are part of… And perhaps invite the viewer to reflect on his position in the universe and the preciosity of life.
In the same ways, recent events have shown us that a microscopic virus could have a destructive impact on humanity… A destructive impact counter weighted by a positive impact on our planets global ecosystem.
Created by Roman Hill Music by Thomas Vanz Co-produced by Nano-Lab
It’s Monday March 16, 2020 and the world is in shutdown mode over the Coronavirus outbreak/pandemic. The stock market is losing ground again, people are hoarding supplies like the world is ending, schools are closed, businesses are having employees telecommute rather than come in to work and a slight sense of general pandemonium has settled over my part of the midwest.
Here is a way to hopefully help you forget all about what is going on in between washing your hands, coughing into your elbow, keeping your distance and doing all the other things the WHO wants you to do to stop the spread of COVID 19.
“Not To Scale” and “Iris” have collaborated to produce a beautiful series of eye-catching short animations for the Wacom Cintiq 16. The films imaginatively illustrate the typical journey and endeavors that an Artist takes through their career to realize their creative ambitions.
There are 6 in all and I have the behind the scenes/making-of video at the end. So, do yourself a favor and take a bit of time to escape the pandemic news and watch this series of short animations. You’ll be glad you did.