Motion Tracking

Analogue/Digital BNE Opening Titles, Show Masterful After Effects Work.

For the Analogue/Digital BNE creative conference in Brisbane Australia, Breeder created a refined black and white sequence filled with sensual imagery, and a great black and white aesthetic. The two videos below show the final piece and the process breakdown of how the sequence was created.

The entire piece was built using After Effects, Mocha, and Photoshop. This is a testament to how powerful the puppet tool can be, especially when combined with other software like Mocha for tracking, and After Effects expressions. The end result is absolutely beautiful. For an interview with Breeder, and some really great screen captures of how this was made go to Watch The Titles.

Creative Direction: Joyce Ho
Producer: Adam Sebastian West
Cinematography: Chris Morris, Alex Gee, Adam Sebastian West
Editing: Alex Gee
Design Lead: Joyce Ho
Design: Alex Gee, Timothy Lovett, Jai Mitchell
Compositing: Chris Morris
Animation: Alex Gee, Joyce Ho, Grayson Huddart

i3D Has Tons of Promise.

Yesterday MacRumors posted an article on Jeremie Francone and Laurence Nigay new iOS application i3D. The application essentially creates a 3D experience with out the need for special glasses by using the front facing camera on your iPad or iPhone to track the position and adjusting the application perspective in real time.The free application is available at the app store if you want to try it out yourself.

While the current version of the application needs some work, the potential here is huge. This is the kind of technology that could be a game changer for those of us in the content creation business. When I saw the video demo of the software running on an iPad, I was sold. I look at this and see a whole new world of content for games, books, education, iAds, and beyond.

Imagine doing something as simple as firing up an application like Zappos on your iPad, and being able to see the product in 3D space before you decide to purchase. That concept is so simple yet it takes decision-making to a whole new level. Think about playing a game on your iPad that feels even more immersive by adding that 3D feeling to the experience. A simple game like “Labyrinth 3D” would feel completely different and much more rich overall. I can see this technology being applied to architecture, medical, and engineering fields with stunning results. I can’t wait to see where these guys end up taking this in the future, and how many other developers jump on this to improve the end result.

iPad Magic Mirror. The Possibility of Augmented Reality.

Straight out of the gate for iPad 2 is the new “Magic Mirror” Augmented Reality application that takes advantage of that front facing camera, and uses advanced facial tracking and user recognition features to give you the magic mirror experience.

This demo shows off the totally playful experience of this application, but what is really exciting are the possibilities that this kind of application presents for people promoting products.Think about being able to do things like try on virtual glasses, or clothing using the facial tracking software shown here. Using this kind of technology, the iPad will be able to determine your sex, age, ethnicity, or any number of specifics and then deliver a completely different content experience to you based on that visual data. I saw this and immediately thought about how it could extend and enhance an online shopping experience, or be applied to scientific applications as well.

I wouldn’t be surprised to see this kind of technology showing up rather quickly from an apparel manufacturer, or from an online retail giant like Amazon or Zappos.