When Apple introduced iBeacon my first reaction was “Oh great yet another way to try and force feed me offers, coupons, and ads I don’t care about”. After seeing the way Prophets used the technology to extend the interaction of a museum experience my opinion has changed. The video below shows how Prophets working with the Rubens House Art Gallery in Antwerp created an extension of the museum experience by using location based beacons that interact with visitors directly as they navigate the museum. As visitors pass by works of art, the beacons the tablet is sent a variety of interactive actions that stimulate and extend the viewing experience. The example is pretty straightforward, and shows the potential the technology has beyond simple advertising and offers.