Music Video

Hypnotic, Euphoric, Minimalistic.

Over the last year I have noticed an emerging visual trend that has started popping up in all sorts of videos, and will probably make it’s way to the rest of the creative world. It is a black and white, lo-fi, grainy, not quite 8-bit look. It reminds me of 1980’s video camera footage that has been mashed up with a sort of hand-drawn style. I say sort of, because like in the video below it is obviously digital. The lines and shapes have a hand-drawn quality to them, but they are to clean. Like the art brushes that come with Adobe illustrator. Then there is the background texture, in this case paper, but in a number of other videos I’ve seen it’s is fine digital noise. Fake signal noise that has been added to the clip to give it a dirty analog look. I’m curious how long it’ll be before this makes it’s way to mainstream advertising, at which point we can add it to the “jumped the shark” list like so many other trends of late. (sketchbook, stop motion, hyper color, 8-bit graphics and sound…)

By the way, this is quite hypnotic. Consider yourself warned.

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Coldplay’s Up&Up is a visual treat.

I’m not really a Coldplay fan, but I have to give them credit for the video below. Actually I have to give credit to directors Vania Heymann and Gal Muggia plus their crew that produced it. Coldplay just stars in it. This is a wonderful blend of vintage film, green screen work, CGI, compositing, and animation. If you love Coldplay, turn up the volume and sing along. If you don’t turn off the sound and just watch the visuals. They are pretty captivating, and engaging. In the Vimeo credits, there is a list of artists that inspired the visuals. I have pasted them below the video. Oh, and if you are curious about how many people were involved in making this, click through to Vimeo and take a look at the crew involved.

Inspired by the art of:
Victoria Siemer, Sammy Slabbinck, Karen Lynch, Sarah Eisenlohr, Joe Webb, Jeff Hendrickson, Katie Dutch, Linder Sterling, Kieron “cur3es” Cropper, Beth Hoeckel, Eugenia Loli, Mariano Peccinetti, Shang Chengxiang, Charlie Davoli, Artem Rhads Cheboha, Fran Rodriguez, Felipe Posada, Jay Riggio, Ser Sinestésico, Marina Molares, Merve Ozaslan, Julien Pacaud, Angelo Vazquez, Terry Ringler, Djuno Tomsni, John Stezaker, Richard Hamilton, Hannah Höch, and of course Rene Magritte.

Fast Romantics and Fred Astaire Dance on the Ceiling.

I don’t post music video stuff very often. Music videos get a ton of exposure and mostly people are interested in the band and not what it took to put the video together. The video below from Fast Romantics is an exception. Taking quite possibly is Fred Astaire’s most famous dance scene (1951’s Royal Wedding) where Astaire dances on the walls and ceiling of his hotel room, director Matthew Angus seamlessly blends the original footage with the new shots. If you haven’t seen the original sequence, I have added it below as well. This is absolutely fantastic.

Carboni Studio Mind Boggling Animation for Cruisr’s “All Over”.

OK this animated music video for Cruisr’s “All Over” by Carboni Studio is insane. First off it was animated in Photoshop and finished in After Effects to keep the hand crafted feel running through out. That’s right animated in Photoshop, Comped in After Effects. Now you watch it you’ll notice that each scene has to blend into the next as it ends. Not an easy task, and something that requires a lot of pre visualization and very talented animators to pull off.

Now, how many movies can you name here? The entire video is a montage of movie characters and scenes. I stopped counting after 20.

Behind The Scenes of Violent Soho’s “Saramona Said”.

This is a great behind the scenes video, because the guy that made it actually talks about what they did and how they did it. Most of the time the Behind the Scenes stuff is just a bunch of clips that show the build and shoot without much insight or detail. This goes a bit further, letting you know things like inspiration, actual gear used, and process. Below the Behind the Scenes, is the final music video they produced.

VW Takes on A-Ha’s “Take on Me”.

Over the last few years the broadcast advertising for VW has been really strong playing off pop culture icons like Star Wars. Two days ago VW dropped an ad based on the classic 1980’s music video “Take on Me” by A-Ha. Once again VW nails it with a solid commercial balanced with just the right amount of humor. Both  the new VW spot and the original A-Ha video are below.

Mesmerizing Hypnotic Japanese Pop Eye Candy.

The animated video below is the music video for the song “One and Three Four”, by Yoshiharu Abe. The video was directed by Masanobu HIraoka, and it’s just a mindblowing hypnotic visual treat. It really is a great piece of animation work that is timed so well to the music.