I really like this video telling the story of how Deep Purple came to write their epic hit “Smoke on the Water”. Maybe it’s because it is one of the first songs I learned to play on the guitar. The video has a great look to it and the story is compelling enough to draw you in and keep you engaged until the end. What I don’t get is why the marketing team for Genesis cars thought this would be solid advertising for them. There is no connection between the band, the song, the story or the car. There isn’t even a car in the story, so who thought this was a good way to sell cars? At the end of the video there is the tag line “Inspired by Genesis”. Are they trying to say our cars are so great they are like a casino burning to the ground at the end of a Frank Zappa concert? It just seems like it is the wrong message. This kind of reminds me of Disney using Iggy Pop’s “Lust For Life” to advertise family cruises, or Lee Jeans using Creedence Clearwater Revival’s “Senator’s Son” to sell jeans without actually listening to the lyrics in the songs.
Perhaps the marketing department was looking for a long shot and thought if enough people talk about the fact that this makes no sense we will actually move some automobiles. Maybe someone at Genesis is a huge Deep Purple fan. Great video though. Solid story, great animation, nice look from rom Great Big Story.
Music really is a collaborative process. Even a solo artist, playing a song they wrote is collaborating with the person that built the instrument they are playing in a way. The video below is a five minute mini documentary from Media Bird is about “The Drum Doctor”Ross Garfield. This is a compelling little short that shows how this man has helped shape the sound of more recordings then you can imagine. You might not think of drum kits having a specific sound, but they do, and Garfield tells you why. If you want to see just how many people this guy has worked with, go to his Facebook page. It’s pretty damn amazing.
Just under a week ago, Paris was rocked for the second time in less than year by senseless terrorist attacks. Over the last 6 days the news has been filled with more information about the attacks, and the possibility of more. In times like these it is often hard to imagine how much good is going on in the world, but occasionally we get reminded of it. Today I was looking around for visual inspiration for a new project I am starting when I came across this animated short by Hue&Cry for CARE. The animation is fantastic, the script and narration filled with hope, as it tells the story of how CARE started and evolved over the last 70 years.
It’s always tough to tell a brand’s story. It’s even tougher when the story spans 70 years of evolution and progress. But the toughest part about telling this story was truly honoring one of the oldest and greatest humanitarian foundations on the globe.’Power of a Box’ touches on the history, the evolution and the sheer scope of the work that the CARE Foundation has been delivering since the first half of last century, an effort that has improved the lives of a billion people in 90 countries around the world.
Then we took it another step. The core message and visuals of ’Power of a Box’ have been translated to an additional :30 and :15, as well as print, digital and social medias to create a new campaign for CARE. Our hope is that an organization that was at one point the ‘go to’ for humanitarian contribution will again become a house hold name that people know and trust, and we look forward to continuing to push their message and help them deliver lasting change.
Written and Directed by Hue&Cry Original Music and Sound Design by Antfood Narrated by Matt Dillon
Boston based design firm Visual Dialogue has designed the art for the new Lead Belly box set. Similar to their work for the Woody Guthrie box set “Woody at 100” the design work here captures the enigma that epitomizes Huddie Ledbetter – better known as Lead Belly. There is a wonderful blend of typography and vintage photos of the artist, along with letters written by the artist and images of the original releases. Working closely with the Smithsonian Institutes Folkways label, Visual Dialogue has created a definitive box set featuring 108 songs on five discs. While digital music has made a huge dent in the sale of records and CD’s, it is this kind of design work that keeps me coming back to buy physical products.
Here is a nice way to start your post holiday week. An animated short by Freddy Arenas featuring Kim Gordon of Sonic Youth. The piece is called “California Inspires Me” and has some really solid animation and illustration work going on. The piece is deceptively simple with black line art over flat colored backgrounds, but the flow and rhythm is so solid. What a really nice little short.
I came across this video this morning on Vimeo for Lucas Zanotto‘s game Loopimal and fell in love with the nice blend of simple animation, live action, and fun music. After watching the film, I jumped over to his website, then the appstore to check out the actual game. I know this was deigned for kids, but after getting Loopimal and spending some time with it, I’m kind of hooked. It’s actually a blast to play with and kind of addictive.
Loopimal is designed to be your child’s first entry into the world of computer sequencing. Using a series of animations which are linked to sound effects you create animation sequences for different animals. The game uses intuitive gestures, that create loops of rhythms, melodies and movements that are endless. This is so simple and so fun.
I used to spend hours in record store sifting through stacks of new and used vinyl searching for something new and unique. Just like book stores, record stores were a place to discover old favorites and new gems. A place to find music that you could share with your friends and so much more. there was something about the experience that will never be captured by an online experience, no matter what your source is, be it iTunes, Spotify, Amazon, eMusic, etc.
Predominant.ly designed and built by Open Work wants to change that. They want to bring to the online world the spontaneity of stumbling across a new find or an old favorite while searching for music. The concept is really pretty clever. Based on color choices Predominant.ly serves up groups of albums where the covers match your color choices. The data is pulled from iTunes which makes the entire catalog available. The experience definitely lends itself to the concept of exploration in the digital space.