Music really is a collaborative process. Even a solo artist, playing a song they wrote is collaborating with the person that built the instrument they are playing in a way. The video below is a five minute mini documentary from Media Bird is about “The Drum Doctor”Ross Garfield. This is a compelling little short that shows how this man has helped shape the sound of more recordings then you can imagine. You might not think of drum kits having a specific sound, but they do, and Garfield tells you why. If you want to see just how many people this guy has worked with, go to his Facebook page. It’s pretty damn amazing.
M&C Saatchi has created a series of 3 advertisements for Havana Club Rum. The spots are running on TV, but the extended versions on youTube are where they really shine. Each spot taps into a storyline that is distinctive about Cuban culture and it’s relationship to the product. The tie in is handled so well. Subtle, not in your face with little or no mention of the actual product. Each spot has a really nice look to it capturing Cuba, and the people that live there. The story lines for all three are rock solid and the editing and post work is fantastic. It’s to bad no one is willing to pony up the money for an extended media buy for these. I guarantee people would watch the full minute and a half version on TV given the chance.