If you happened to be one of the millions that watched the Super Bowl last Sunday night you probably paid close attention to the commercials. If you were paying attention you might remember the NFL “Timeline Evolution of the Game” commercial that raises awareness about new rules and regulations that have come to be since the early 1900s.
That TV spot is the center piece to an integrated campaign that includes a microsite which features a timeline of equipment and rule changes through out the history of the sport. The timeline contains interactive objects, and highlights important players from that period.
Like the TV spot that this site supports, the end user scrolls through the history of the NFL from Lambeau Field to the LA Memorial Coliseum. One thing that I really like about this site is the way it could transfer into an even more expansive offering via a tablet based application like “Penant” for the iPad.