I’m a Photoshop user. I am in the program pretty much 7 days a week. Sometimes for heavy design and illustration work, sometimes for quick retouching or prepping images for my other heavy program of use After Effects. When I see, Photoshop work that is truly amazing it makes me jealous as all hell that my skills aren’t that good. This is one of those cases. The three advertisements below are great ads. They convey they message with a simple effective visual, and a quick tie to the product shot in the bottom right. The thing that impressed me most though was the great retouching job with the gum. I know this is probably a combination of images blended together, but the way the designer got that gum to blend and merge with the other objects is just amazing work, and yeah it makes me jealous. The one I keep going back to is the hand where the finger blend together. It creeps me out yet I keep looking at it.
This series of ads were produced by McCann Worldgroup’s Bangkok office. The photographer of record is Sun House. No word on the retouch artist, although I wonder if it was done by Art Director Supachai Toemtechatpong. Either way somebody at McCann did some killer work.