Nissan Micra

TBWA Barcelona, Nissan Park Assist Campaign.

This is a great little ambient campaign from TBWA, Barcelona for Nissan promoting their new park assist technology.

The campaign features non destructive stickers which were placed on rear view mirrors of parked cars through out the city. The stickers feature an image of a person helping you parallel park, something that almost every driver in the world has gone through at some point. Below the portion that is on the mirror itself, is a hang tag showing a Nissan car and the tag line “Park Without Assistance.” The hang tag points out additional features of the Nissan Micra, and has a link to the website for the car where additional information can be found.

This really is pretty fun, and the look on the guys face, plus those hand gestures is absolutely spot on.