Heres a bend your noodle little video to start your week off right. This was shot on a Nokia Lumia 930 by Cy Kuckenbaker, and features skateboarder Cory Juneau. This is a total of takes that have been composited together to create a seven scene video. The timelapse footage features no CG work and is absolutely mesmerizing. This is all part of a promotional channel for Microsoft to show off the capabilities of the camera in the smartphone and frankly I think it’s a winner.<p><a href=”http://vimeo.com/101557016″>Skateboarding Time Collapse: Shot with the Lumia 930</a> from <a href=”http://vimeo.com/windowsphone”>Microsoft</a> on <a href=”https://vimeo.com”>Vimeo</a>.</p>
To promote the camera in the new Nokia-Microsoft Lumia phone, filmmaker Paul Trillo constructed a custom arc that held 50 Lumia 1020 phones. The phones were controlled by an app running on the new Microsoft Surface Pro tablet that was able to fire all the phones at the exact same time. this allowed Trillo’s team to then composite all of the images into a single film. The film showcases the New York street scene with a unique perspective that turns over repeatedly through the duration of the short. Below is is the finished film, plus the behind the scenes reel which gives additional insight into the process and vision behind “Living Moments”. Once again, the making of is in many ways more fascinating than the final film for me.
OK this is one impressive use of technology, meets inventive video creativity. Paul Wex captured what could best be described as virtual city scape fly overs using Nokia 3D Maps on the site here.com. He then edited the clips together in Final Cut Pro 7 and did his post work in the same tool.
All the shots are virtual. The movement is done by panning the virtual camera by hand over the various cityscapes. It’s a nice concept, and a nice piece of work. His edits are timed to the music, and while there are some hiccups in the video captures, it doesn’t impact the overall look of the finished work.
Apparently size does matter. At least in terms of click through rates on mobile devices it does. According to new data that came out toward the end of 2011, there is a direct correlation between mobile advertising Click Through Rates and screen size.
When advertising is accessed on a tablet, the click through rate is almost triple of the same ad viewed on a smartphone screen. The biggest winner with all of this is the iPad. No surprise that it receives an almost 10% increase averaging 9.61% overall.
The infographic below shows a detailed view of click throughs based on screen size.
“Developers are facing many challenges when it comes to the monetisation of mobile apps, as the pay-per-download model is only really financially viable for major publishing houses. We noticed a very interesting correlation between screen size and CTR which shows the importance of supporting tablet devices that have larger screens such as the iPad, Blackberry Playbook or Samsung Galaxy Tablet if developers want to maximise their revenue earning opportunities.” Offer Yehudai, president of inneractive.
Here’s an infographic with more…