Textile manufacturer Marimekko ( see my design Friday post here ), has teamed up with Sharp to produce this Japan only cell phone. The phone is basically a Sharp SH-08B available on the NTT Docomo network.
I like Marimekko fabrics, they are a classic design company that always produces fantastic textile designs which adhere to the Marimekko tradition, so when I saw that they had teamed up with tech giant Sharp I was pleasantly surprised. Even though the phone is a fairly standard flip phone.
Marimekko has done an excellent job of controlling the use of the floral pattern that Sharp has chosen to use, integrating seamlessly it into the packaging and display materials, as well as the phone itself. While I would never own this phone, you have to admit it is a beautiful design that appeals to a very specific target audience. “Fashion forward Japanese young women”. I could see this being a big success for both Sharp and NTT Docomo.
Another thing I find interesting here is that Marimekko was willing to make such a partnership. Ultimately this could be huge for the Marimekko brand. It opens an entire new area for the company to expand its visual design aesthetic into.