Ogilvey

Friday Inspiration. Zim&Zou for IBM.

A little Friday inspiration from Zim & Zou. The magnificent posters were created for Ogilvy for a poster campaign for IBM back in 2013. Photographed by Fabrice Fouillet, the sculptures are built from cut paper and fabric. There is solid attention to detail paired with smart copy, and solid backgrounds in vibrant colors. The result is a really nice campaign that gets translated into a series of animated gif’s. Below are the posters, a few of the gif files and some detail shots. For the complete series, click here.

cannes posters_DEEP DIVES_color version

cannes posters_DEEP DIVES_color version

cannes posters_DEEP DIVES_color version

cannes posters_DEEP DIVES_color version

cannes posters_DEEP DIVES_color version

cannes posters_DEEP DIVES_color version

gif 1

gif 2

gif 3

gif 4

IBM Destail 1

IBM Detail 2

IBM Detail 3

IBM Detail 4

IBM Detail 5

IBM Detail 6

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Battersea Dogs #LookingForYou

As the owner of two rescued and adopted dogs this campaign for the Battersea Dogs Home, hits a special note with me. Created by Ogilvy London, the campaign involves leaflets that are embedded with RFID tags that are synced to every Adshell billboard and inteactive screen at the Westfield Mall in London.  As people carrying the leaflets walk by video is dynamically loaded to the screen with a call to action message about pet adoptions.  The entire campaign is tied to social media using the hashtags #LookingForYou. This is such a nice blend of technology, design, and marketing prowess.

Since the campaign launched in 2014 Batersea has placed more than 3000 dogs in new homes.

I Want to Amarok Your World.

I want to hand it to Ogilvey’s Cape Town South Africa offices for turning out a smart and engaging spot for the VW Amarok (sadly a vehicle that will never make it to the USA). The production quality of this spot shines, with really great cinematography, editing, staging, casting and soundtrack.

Produced by Velocity Films the ad features the Amarok rolling through a museum designed to look like the Smithsonian built on a sound stage at Cape Town Film Studios. Velocity created five dioramas using over 130 tons of sand and 26 tons of rock depicting everything from cavemen to the lunar landings. As the truck rolls through the museum an unsuspecting janitor polishes the floors while listening to a funky version of “It Don’t Mean a Thing, If It Ain’t Got That Swing”.

The shoot and post work took more than two months to complete including the build out of the sets, and it shows. The final piece has a highly credible museum look and feel.

“The final result provides an unexpected, striking and amusing way of highlighting the technological innovation and smart, tough capabilities of the Amarok”. Jacques Massardo