This morning I had an email from a friend that works at Ogilvy with a link to a Vimeo video that was produced by the Ogilvy team in Hong Kong. The video was for the latest promotional item Ogilvy Hong Kong created for Pizza hut, and I have to admit this is pure genius. The turned the Pizza box into a video projector that uses your smartphone. Pizza hut is giving access to free movies, your phone is the video source, and the rester becomes the projection lens and stand for your phone. I love this. It’s an affordable, memorable item that is so damn clever. The quality of the video isn’t that great, but who cares. The experience and the novelty of the projector box is a pure win for Pizza Hut in this case.
Coca-Cola’s “Social Media Guard”.
This is a brilliant little YouTube video from Coca-Cola. Even if you are not a fan of the company or the product you have to admit this is pretty funny. This little piece satire from Coke features great writing and production value. Produced by Memac Ogilvy for Coca-Cola this is a winner on so many levels. Now, they need to start selling the “Social Media Guard” for everyone that is addicted to social media.