Olympic Games

Le Cube, Senna, in the heart of Brazil.

Racing fans this is for you. The animation below from Le Cube is about the legendary Formula One driver Ayrton Senna made specifically for the Olympic Games in Brazil. Beautiful Fluid animation paired with a story about winning, and overcoming obstacles. This has such a great look to it, really, really nice work. As Le Cube said, “If you want to take a peep into our souls in one of our projects, this is it. This is the kind of project for which Le Cube exists.” and it shows. When you are given the opportunity to work on a project like this, you pull out all the stops.

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The Associated Press’ Robotic Camera Rigs.

The 2012 Summer Olympic Games are kicking off in London, and with that comes some spectacular sports photography. One of the challenges of getting some of those great shots is being able to get your camera in the right place at the right time. Using specially designed robotic camera rigs, the Associated Press will be bringing us photographs that would be all but impossible to get using traditional shooting methods. The video below is a behind the scenes look at how they built these and how they control them. It’s some pretty impressive engineering for sports photographers.

“Audi City London”, An Immersive Digital Dealership Experience.

Working for a solid year, Audi and Razorfish have completed a new flagship showroom for Audi that will be open near Piccadilly Circus in London, just ahead of the 2012 Olympic games.

Developed using the Kinect Razorfish has created an immersive world world that allows potential buyers to glean even more information about Audi’s line of cars by interacting directly with touch-screen panels, interactive video walls, physical touch surfaces, and objects that react to touch, and screen simultaneously. Watch the video below to get a full sense of what they have created.  There is even more information available on Razorfish’s Emerging Experiences Blog.

“Audi City London is a groundbreaking dealership experience delivered by one of the most technologically advanced retail environments ever created. The digital environment features multi-touch displays for configuring your Audi vehicle from millions of possible combinations. Your personalized car is visualized in photorealistic 3D using real-time render technology, making the Audi City vehicle configurator the most advanced in the world. After personalizing your Audi, you can toss your vehicle onto one of the floor-to-ceiling digital “powerwalls” to visualize your car configuration in life-size scale. From here, you can use gestures to interact with your personalized vehicle, exploring every angle and detail in high resolution using Kinect technology.”