“Mice, ants, and the lazy dog.” is a fun little spot that features muted color pallets, forced perspective, optical illusions, Mice, ants, and nice little soundtrack. While the film doesn’t directly communicate any information about the new OpenType features, it does keep you visually interested, allowing the copy below the video to sell, and hopefully get you to click through. Using video, FontFont and Stark Films have tried to reimagine the new feature set in a stylized and ingenious ways. Whether you click through or not, it’s a fun little film to watch.
Sometimes you stumble across something on the internet, that will change the way you develop for the internet, in ways that are so profound you don’t really know where to begin. This is one of them.
If you are a designer, you know that one of the most frustrating things about web browsers and websites is typography. You are limited to a small subset of fonts, and styles. So, if you want to use a specific font for lets say something like a corporate logo, or to match a companies style guide, you are kind of hosed. you either have to make the word a bitmap, or set the type in Flash and embed the font etc. In short it is a pain in the butt.
Now along comes Typekit and all the fonts you have are at your finger tips. At this point, all visual design people cheer loudly please. What does Typekit do? It is allows you to use real fonts on the web. Typekit is a subscription-based service for linking to high-quality Open Type fonts from some of the worlds best type foundries like Adobe, or Bitstream. With this service we enter a brand new era of type Possibilities on the web.
Typekit is now available to the public with introductory pricing that will remain in place for a while, so I say sign up now.