Outdoor Advertising

“BC Moments”. A 14 Foot Bike Dispensing Vending Machine.

This giant vending machine promotion from Tourism British Columbia is absolutely wonderful. Currently located in the Justin Herman Plaza in San Francisco, the vending machine encourages passersby to interact with the touch screen surfaces to win prizes related  tourism in British Columbia. The machine dispenses everything from mountain bikes, to kayaks, to picnic blankets. The 14 foot tall machine is part of the BC Moments campaign and will be moving to other large metropolises over the summer.

McDonalds Reflective Billboard’s.

Simplicity in advertising is something that works well, but isn’t always easily achievable. There are so many factors that play into making messaging overly complex, or watered down to the point that they lose their effective edge. Occasionally you see an example of an ad that hits that sweet spot of simplicity, with clever effect. The reflective billboard created for McDonald’s in the video below is a great example of this. By day, a blank image, by night a message only visible to to a motorist as they pass.

Agency: Cossette Vancouver
Creative Director: Rob Sweetman, Bryan Collins
Art Director: Addie Gillespie, Mia Thomsett
Copywriter: Addie Gillespie, Mia Thomsett
Producer: April Haffenden

This Space Available

Back in the late 70’s Missouri held a vote to regulate billboard advertising on I-70 in the state which failed to pass. If you ever drive between Kansas City and Saint Louis you are probably aware of the visual pollution that covers every inch of the interstate sidelines.

Around the same time as the state wide vote, Kansas City Missouri also had a referendum to regulate billboard advertising within the city. That law did pass, but wouldn’t go into effect for months, so billboard sign companies scrambled to erect hundreds of additional billboards. If they got them up before the law went into effect, they got to stay. Consequently the Kansas City skyline is blighted with an overwhelming  amount of billboards.

Billboards and commercial messages dominate the public space like never before, and they are no longer static images. We are now bombarded with moving pictures, sound and interactive components as well. It has become an even more serious form of visual pollution that continues to grow.

“This Space Available” looks at diverse activists from the worlds of advertising, street art, and politics. Influenced by Marc Gobé’s writing “Emotional Branding”, Gobé’s daughter Gwenaëlle directs this documentary about how New Yorkers and others around the world want to reclaim the integrity of their cities against an onslaught of visual pollution.

Newcastle Brown Ale: Shadow Art

San Diego based agency Vitro has created a new outdoor campaign for Newcastle Brown Ale. The billboard will be on display in the Gaslamp district of San Diego until September 31st, so if you are in the area stop by and check it out.

“The lighter side of dark” billboard was designed by two New York based artists and uses 3000 bottle caps to create the final image. During the day it looks like a random set of piled caps, but at night when illuminated from the side, it becomes a totally different work.