Package design

Uinta Golden Ale Packaging Celebrates Our National Parks.

Last year, the National Park Service celebrated 100 years of service, and to commemorate the anniversary Uinta Brewing is ready to release Golden Ale Park Series Beer. The rotating park series was brewed in celebration of the diverse landscapes across the United States and the over 84 million acres of natural beauty that our National Park system promotes and protects. The packaging is available with four different park-inspired packaging that reflects the style of travel posters designed during the height of the WPA era of the 1930’s. While the beer inside the can will remain the same, a refreshing golden ale with an ABV of 5.3% and notes of Wilamette hops and Crystal malts, the outer packaging will feature a rotating line-up of National Parks. right now there are just 4 parks represented, but hopefully they will release more over the next year. I love the design and illustration featured here. It’s a refreshing approach to a product area that can at times be predictable, even in the craft brewing segment.

can-line-up

“Many of the explorations that have inspired our beers have happened in and around National Parks and we’re excited to pay homage to that with this rotating series. We’re fortunate to have five National Parks within 5 hours of the brewery and hope that our Golden Ale encourages consumers to get out and explore those that surround them.”

Uinta’s Chief Executive Officer, Steve Mills

Think Ink.

Designers that work with print, hopefully think about ink on a regular basis. Ink is the primary vehicle used to complete your printed vision. No matter what your work looks like on screen, the way it is printed, the paper it’s printed on, and the quality of the ink used will impact the final outcome. The video below isn’t new. It actually came out about 6 years ago, but it’s worth watching.

This short film by The Printing Ink Company in Canada takes you through the process, techniques and craft of ink creation. That’s right, the “Craft”, because making ink is a complex process requiring skills and experience to get the best results. The Printing Ink Company shares their methods used to create every color in the PANTONE spectrum and beyond. The challenges they face getting it right, and the attention to detail they put into making every can of ink.

This is a must watch for art students, designers and everyone else in the business that is designing printed materials.

Packaging That Tells a Story.

I love clever package design, especially when individual pieces combine to tell a much larger story. Traditionals Torroni nougats packaging designed by Happycentro does just that for Sabadi.

Each candy bar is a single chapter filled with marvelous illustrations. When the bars are placed side by side they form a complete panorama that is a reflection of the Sicilian countryside and the rich natural ingredients used in each bar. I love the illustration style that is reflected on each of these pieces. it is a visual personification of the mix of cultures, art, cuisines that make up Sicily and its people.

Staropramen Celebrates Prague

The liquor packaging business is tough. You need to design something that stands out form the crowd, is memorable, reflective of the core brand, and fits well within the shelving of stores. BBDO was charged with designing limited edition packaging for Czech Republic Staropramen Lager. (my beer of choice when I was in Prague) SunInBev asked BBDO to create a design that kept Prague at the heart of the overall packaging. The result is a series of cans that when stacked side by side build Prague’s famous Carls bridge that spans the Danube river. The limited edition Staropramen cans were introduced to Ukraine & Russia in the spring of 2014 with another limited edition launch for the UK and 4 other European countries coming later this year. I love the look of the overall design. The green and cream color reflecting the Staropramen brand, combined with the black line art with the tight engraved look gives this a feeling of fun and sophistication.

Creative Director – Rytis Juodeika, Anze Jereb

Art Director – Alexander Rogovets

Copywriter – Taras Droom

Head of Design Studio – Martynas Birskys

Designer – Tanya Tkachenko