Earlier this year BVD did a rebrand for 7 Eleven that introduced a fresh updated look tot he convenience store chain in Sweden. BVD is back again, extending the look of the new branding to packaging designs for 7 Eleven’s food line.
The packaging is built around a simple clean look featuring easy to read editorial that lists the ingredients. More importantly, in many cases the packaging allows the food to be seen so the consumer can tell if it healthy, fresh, and appealing.
The packaging reflects the re-brand from the store, but varies slightly going with a more muted color pallet that won’t detract from the food itself. A sans-serif font that is very much from the “International Style” of design. And a simple grid layout that structures all of the packaging with the same visual voice. I think it is a winner, and something 7 Eleven should consider bringing to the rest of their store world wide.
To help promote the the new adult libation and the packaging design, designer Florent Carlier teamed up with ReflexParis to create a direct mail piece that was printed directly onto a wooden substrate. The limited edition promotion piece was based on the original design by Stranger & Stranger, and used a digital printing method to produce the final result. Even the white ink. Great work from both Florent Carlier, and Stranger and Stranger.
“I wanted to print typography on wood. I was surprised to learn it was possible to do it by digital printing. Even with white ink!”
The bright colorful paper wrappers are sure to grab the attention of any shopper in the aisle, and the packaging truly stands out from typical wine labels that can vanish on a 20 foot shelf of glass. The price range on the wine runs from 12 to 50 bucks, and since there is no Safeway here in the Kansas City metro area, I might be taking a road trip to pick some of these up.
We had an idea. Instead of putting more wines on the shelf with a label, grape variety and country on it, we thought about why someone might be buying that particular wine. Then we wrapped the bottle in paper covered with recipes, pictures and stuff relating to whatever that occasion might be.
One design area that I have always found challenging is package design for the wine and liquor industry. You are designing for a highly competitive industry where your design has to stand out in a sea of bottles, and well-defined brands. This is much harder to do than you think. I say this from personal experience. I have designed liquor packaging that tested well, and the client loved, yet failed to convert into the massive sales the client was looking for. One company that has been extremely successful in this field is Stranger & Stranger.
Stranger & Stranger’s motto is “Don’t fit in. Stand out.” and everything about their package design does exactly that. It is why they have been so successful and won so many awards since they were founded in 1994. Their ability to combine witty editorial, with outstanding illustration, lettering and physical design has consistently produced some of the best packaging in this category. Their attention to detail in every aspect of the design process is what sets this firm apart from the others. Every one of the designs they produce is truly about display, and presence.
Stranger & Stranger is a packaging design and branding company specialising in alcoholic drinks. Since 1994 we have named, researched and registered wines and spirits brands worldwide. We’ve created bespoke and innovative bottle shapes, labels, closures and all secondary packaging.
We’ve created marketing support material and environmental dressing. We’ve supervised production to the highest standards.
We’ve won a pile of awards along the way but most importantly we’ve helped sell a billion bottles of beer, wine and spirits in one of the world’s most competitive markets.
Over the last 9 days I have been celebrating the 12 days of cocktails, by trying a new to me drink each night at cocktail hour. Almost all of them have been some form of whiskey based drink. I’m not sure why. I think it has something to do with it being winter, and the idea that whiskey is a winter drink. (It is in my head, so keep your snide liquor remarks to yourself). Anyway while perusing the internet today looking for a new and tasty recipe for an adult libation, I came across this wonderful packaging for “Bull • A • Rook” whiskey designed by Kyle Poff.
The bottle shape is really wonderful, almost like a cologne bottle. Stout and solid with an inset that highlights the liquid and refines the overall shape creating a nice balance between the inner and outer layers. The attention to detail in the label and the stopper are executed so well with the “B” logo echoed throughout via the perforated label, and the embossed touch on the stopper.
AthanasiosBabalis, has designed a really wonderful wine rack/gift box for DomaineGerovasilliou comprised of a series of boxes that contain one, two and three wine bottles each. Each box can accept a minimum of two different bottles of the same size, with the larger boxes holding up to 4 bottles total. By stacking the individual boxes they begin to form a wine rack that can hold up to 9 bottles total.
Babalis says that the shape of the box was chosen because it is sympathetic to the shape of most wine bottles and because it also looks like a bunch grapes when seen from the side. The box has a handle which is integrated directly into the packaging so the wine can be carried without the need for additional packaging or a plastic bag. Babalis chose to use Oak plywood as the main material because it makes references to the Oak barrels the wine matures in. The client logo is etched into the box and a hang tag label is tied to the handle which explains the concept and the multiple uses of the box beyond the packaging.
What is really nice about this is the fact that Babalis has used sustainable, materials to create an innovative packaging design that promotes not only a green solution, but a tactile stylish answer to presenting, transporting, and storing wine.
Earlier today I was doing some research for an internal news letter on packaging trends and I came across this design for Arctic Juice. I wish I could tell you more about it, but I have found out pretty much nothing. I love the design though. Simple graphics that make up the body and face of the penguin, and the use of the structural flaps as the wings and feet. Kudos to the designer who ever you are.