Packaging

Uinta Golden Ale Packaging Celebrates Our National Parks.

Last year, the National Park Service celebrated 100 years of service, and to commemorate the anniversary Uinta Brewing is ready to release Golden Ale Park Series Beer. The rotating park series was brewed in celebration of the diverse landscapes across the United States and the over 84 million acres of natural beauty that our National Park system promotes and protects. The packaging is available with four different park-inspired packaging that reflects the style of travel posters designed during the height of the WPA era of the 1930’s. While the beer inside the can will remain the same, a refreshing golden ale with an ABV of 5.3% and notes of Wilamette hops and Crystal malts, the outer packaging will feature a rotating line-up of National Parks. right now there are just 4 parks represented, but hopefully they will release more over the next year. I love the design and illustration featured here. It’s a refreshing approach to a product area that can at times be predictable, even in the craft brewing segment.

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“Many of the explorations that have inspired our beers have happened in and around National Parks and we’re excited to pay homage to that with this rotating series. We’re fortunate to have five National Parks within 5 hours of the brewery and hope that our Golden Ale encourages consumers to get out and explore those that surround them.”

Uinta’s Chief Executive Officer, Steve Mills

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Packaging That Tells a Story.

I love clever package design, especially when individual pieces combine to tell a much larger story. Traditionals Torroni nougats packaging designed by Happycentro does just that for Sabadi.
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Each candy bar is a single chapter filled with marvelous illustrations. When the bars are placed side by side they form a complete panorama that is a reflection of the Sicilian countryside and the rich natural ingredients used in each bar. I love the illustration style that is reflected on each of these pieces. it is a visual personification of the mix of cultures, art, cuisines that make up Sicily and its people.
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Staropramen Celebrates Prague

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The liquor packaging business is tough. You need to design something that stands out form the crowd, is memorable, reflective of the core brand, and fits well within the shelving of stores. BBDO was charged with designing limited edition packaging for Czech Republic Staropramen Lager. (my beer of choice when I was in Prague) SunInBev asked BBDO to create a design that kept Prague at the heart of the overall packaging. The result is a series of cans that when stacked side by side build Prague’s famous Carls bridge that spans the Danube river. The limited edition Staropramen cans were introduced to Ukraine & Russia in the spring of 2014 with another limited edition launch for the UK and 4 other European countries coming later this year. I love the look of the overall design. The green and cream color reflecting the Staropramen brand, combined with the black line art with the tight engraved look gives this a feeling of fun and sophistication.

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Creative Director – Rytis Juodeika, Anze Jereb

Art Director – Alexander Rogovets

Copywriter – Taras Droom

Head of Design Studio – Martynas Birskys

Designer – Tanya Tkachenko

 

 

Fedrigoni and Leica Create a Limited Edition X2.

To promote the durability and extreme quality of Fedrigoni’s “Constellation Jade” paper, the bespoke paper manufacturer created a video featuring a limited edition Leica camera where the leather banderole was replaced with one made from paper. Beautifully shot and edited, the video below takes what some might call a mundane product and elevates it to the same level as one of the worlds most exclusive luxury brands, Leica Cameras. In addition to replacing the camera’s banderole, a sample book was designed to act as packaging for the limited edition Leica X2.

While the video is impressive, the slide show below shows the actual packaging that was created to hold the camera. Designed as a combination box and book, it is filled with high processes that show off the quality of Fedrigoni’s paper product, while giving a company history, and tying it to the Leica camera it protects and becomes part of. The packaging is absolutely outstanding in the photos. Really nice design that echos the components of the camera. while highlighting the quality of the   “Constellation Jade” paper used to create it.

Idea, Concept & Design Geometry Global

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Firewood Vodka’s Stand Out Packaging by Constantin Bolimond.

bbaa6440d53c578978bf234405da59cfPackage design is a multifunctional art form. The package must function as a container or vessel for an object, and it must stand out. In the case of liquor packaging, where your product is competing in a sea of similar looking products you need to really stand out. If you have been in a liquor store, or the liquor aisle of your supermarket lately, you might have noticed how most bottles look very similar, and it is a label that attempts to differentiate a brand or product offering. There are exceptions to the rule, and companies like Stranger & Stranger have set the high bar for memorable liquor packaging, but this design from Constantin Bolimond for Firewood Vodka is a true winner.

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The package plays off of the brand name, presenting itself as a wooden log. A cut branch is the spot for pouring the vodka. Labeling is debossed and enameled highlighting the logo of a double axe tied into a knot. Visually this is a fantastic play on the name, and an outstanding way to represent the product. There is no way this is going to get lost in a wall of vodka products where the packaging is designed to show off the clear liquid inside in a shape that looks like so many others.

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Stranger & Stranger Does it Again

When it comes to packaging for wine, beer, and spirits, no one does it better than Stranger & Stranger. I have posted about their work before but this new series of wine packages for Safeway and Truett-Hurst is absolutely fantastic.

The bright colorful paper wrappers are sure to grab the attention of any shopper in the aisle, and the packaging truly stands out from typical wine labels that can vanish on a 20 foot shelf of glass. The price range on the wine runs from 12 to 50 bucks, and since there is no Safeway here in the Kansas City metro area, I might be taking a road trip to pick some of these up.

We had an idea. Instead of putting more wines on the shelf with a label, grape variety and country on it, we thought about why someone might be buying that particular wine. Then we wrapped the bottle in paper covered with recipes, pictures and stuff relating to whatever that occasion might be.

Simple Packaging, Nice Results.

One of my first jobs in the design industry involved the ancient art of cutting color for print production. It was a horrid job but it paid really well so it was my job for 2 long years .

The process for those of you that don’t know, involved placing sheets of Rubylith or Amberlith on top of a black and white negative the size of a newspaper spread. Then on a light table, you would take and Exacto knife and cut away the sections that would have color ink applied. After you would add screen values to the open areas to determine how much colored ink would go in that spot. This was done for each color (Cyan, Magenta, Yellow, and Black). When it was all done you shot another final negative on a copy camera with your “Stripped” film in place. All of this was done after you had spent hours pasting-up your original page spreads, and shooting negatives of them on a copy camera.

The whole process was tedious and it ruined your eyes. Well it ruined mine. I had perfect vision before, I have been slightly nearsighted ever since. So what is the point of all of this? Well this week I got new eyeglasses, and I love the packaging they came in.

When I first opened the box my glasses shipped in, I was greeted with a frosted crush proof plastic tube. The tube held my glasses, a cleaning rag, and documentation for the frames. IC! Berlin had eliminated the traditional glasses case knowing that 95% of all glasses owners do not use the case that their glasses come in. This move allowed the designers of the packaging to take a whole new approach to how they delivered the glasses, and reduce the carbon footprint needed to get them to you.

The case is a simple tube. The top literally screws to the bottom with a twist off sleeve that doubles as the cap and adds structural reinforcement  to the package as the ribs of the closing mechanism create additional structure to the shape. The result is a double walled sleeve that holds your eyeglasses. The package is very simple, with te IC! Berlin logo screen printed on the side. Nothing fancy, just simple ingenious packaging that uses fewer materials than a traditional case, costs less to ship due to reduced weight, and is 100% recyclable.

Frankly I think this is a much better solution than the last three or four pairs of glasses that I have bought. Each one of those came in lager box, one that would accommodate the eyeglasses case. Each one of the cases was usually some form of plastic wrapped box that was lined with some polyester material, that held the glasses and paperwork. I have one case left from my previous pair of frames for reference so I can’t give an accurate materials list. The case for my last frames though is a fairly complex plastic over-wrap box with embossed surfaces, and chrome hinges. It couldn’t have been cheap to produce, and the case itself weighs in at 4 ounces which adds overhead to the shipping.

So hats off to you IC! Berlin for a better solution. I have no idea if their intention was to reduce materials and create a more green solution to their packaging. Either way, they did.